Senior Marketing Associate - Social Advisory

JD: At PwC, your work makes a difference. Join us to shape the future of Power/ Energy sector through innovation, teamwork and deep expertise. 

Responsibilities: 

Livelihood Development:Facilitate initiatives to support rural livelihoods through innovative solutions in the farm and non-farm sectors.  

Marketing Expertise: Lead marketing strategies for farm and non-farm products, including food processing, handloom, handicrafts, and tourism-related enterprises like homestays. - Product Development:Develop and promote products tailored for farm and non-farm sectors.  

Value Chain Development:Build, support, and enhance sustainable value chains.  

Sector Collaboration: Work with agriculture startups, food processing units, and enterprises in handloom, handicraft, and tourism sectors to bolster entrepreneurship and market accessibility.  

Strategic Partnerships: Collaborate with organizations like Amazon and Blinkit to enhance marketing capabilities for local products. 

Marketing Research:Conduct research to identify market trends, opportunities, and areas for product innovation.  

Experience & Qualifications -  

Work Experience: 

Minimum of 7 years of professional experience, with at least 5 years focused on marketing farm and non-farm products.  

Sector Expertise:Proven track record of working in agriculture startups, food processing, handloom & handicrafts, tourism, and allied sectors.  

Value Chain Development: Demonstrated experience in developing and supporting value chains for rural enterprises.  

Marketing Knowledge: Extensive experience in marketing strategies, marketing research, and product development.  

Educational Qualification:Bachelor’s or Master’s degree (specific qualification type not provided but advanced degree preferred).  

Preferred Sector Expertise Candidates with prior experience working with organizations such as Amazon and Blinkit will be highly regarded. Knowledge of rural entrepreneurship, marketing for homestays, and agri-startups is essential.  

Work Environment This role is positioned within the State Project Management Unit, Department of Rural Development, Government of Uttarakhand The work environment emphasizes collaboration with government agencies, rural entrepreneurs, and private sector entities to uplift rural livelihoods and enterprises.  

Why Join Us - Impact Work:Contribute to the development of rural enterprises and upliftment of communities in Uttarakhand. - **Innovative Projects:** Work on cutting-edge projects involving agriculture startups, food processing, tourism, and marketing. - **Professional Growth:** Leverage your expertise in marketing and rural enterprise development while collaborating with reputed organizations. - **Networking Opportunities:** Build relationships with industry leaders, entrepreneurs, and government officials. --- ## Application Process Interested candidates are encouraged to submit their applications promptly as there is only **1 opening** for this role. Kindly ensure your CV highlights relevant experience in marketing, product development, and rural enterprise initiatives. Applications will be reviewed on a rolling basis. For further information or queries, please contact the **State Project Management Unit, Department of Rural Development, Government of Uttarakhand**. --- *Note: This job posting is active and published publicly. The position is open for external hiring.* ``` 

  Why PwC? 

Engage in purpose-driven work that builds trust and drives change. 

Access continuous learning opportunities paired with clear paths for career growth. 

Enjoy a welcoming, inclusive culture and flexible work arrangements. 

Sharpen your expertise and contribute towards impactful outcomes through meaningful projects.