Insight Professional, Media Analytics

Insight Professional, Media Analytics

Recruiter: Sakshi Mehrotra

Hiring Manager: Abhishek Sharma

Career Grade: E

What I’ll be doing – your accountabilities

• Media and Social Media Monitoring: Create and deliver daily newsletter containing summarised coverage from national, regional, trade, broadcast and online sources around BT and the UK telecom industry
• Social Media Listening: Build and maintain Brandwatch queries, keyword lists, and topic profiles
• Media Report Creation: Translate media and social data into clear insights and actionable reports for CFUs and corporate teams
• Cross‑functional Stakeholder Management: Work with Corporate Communications, Corporate Affairs, Marketing, Reporting & Insights, and Campaign teams.

Skills required for the job

• Expertise in media monitoring, editorial judgement, and news summarisation
• Ability to evaluate story relevance, impact, and risk for BT stakeholders
• Expertise on Brandwatch or similar platforms (Talkwalker, Pulsar, Netbase, Sprinklr)
• Ability to write concise and accurate summaries under time pressure
• Strong analytical skills for both media and social data
• Ability to create structured reporting outputs.
• Excellent written communication — clarity, consistency, speed
• Strong attention to detail and accuracy
• Understanding of telecom industry, competitors, and hyperscaler ecosystem (preferred)

Experience you would be expected to have

Qualifications:

• Hands-on experience of working on Media monitoring or Social media listening tools
• A Marketing qualification is desirable, but not essential
• Typically degree and post graduate qualification in a related subject, e.g. Business or Marketing

Experience:

• Mandatory: 3+ years’ demonstrable working experience of Media monitoring or Social media listening
• Mandatory: Strong editorial experience in news summarisation, content curation, media monitoring or newsroom‑style workflows
• Mandatory: Experience working with Brandwatch or equivalent tool
• Mandatory: Strong familiarity and understanding of social media platforms such as Facebook, Twitter, Blogs, Forums, and Instagram
• Preferred: Ability to work in daily recurring deadlines with high‑stakes deliverables
• Preferred: Experience in telecom/technology domain

Eligibility Criteria-Please note that as per the IJP guidelines for India, if you have an active PIP/Disciplinary sanctions then you cannot apply for a role internally for the duration of that sanction. In circumstances when you are in a disciplinary process but the outcome hasn’t been reached or there is an active appeal then you can apply, however, the Offer could be withdrawn if, subsequently, you’re issued with a sanction or your appeal is unsuccessful.
It is the responsibility of an applicant to not apply to IJP in case if they are on an active PIP/ Disciplinary case/ Warnings or sanction. If such an applicant is found to have applied for a role, then, strong disciplinary action will be taken against that applicant.

Please note that there is a pay freeze in effect for May & June so if your date of movement is either of these months, though you will receive a new contract letter in accordance to your new role preceding your movement, it will not reflect any pay changes.  Any changes in your compensation due to internal movement during May & June  be effective 1st of July 26 (post APR process has taken place in June) & you will be given another letter in June to communicate the same.  

BT Group is the UK’s leading communications group and the holding company behind some of the country’s most recognised brands – including BT, EE, Openreach and Plusnet. Our purpose is as simple as it is ambitious: we connect for good.  Our customers include consumers, small, medium and large businesses, public sector organisations and other communications providers. 

BT Group’s role is about setting direction, unlocking value and creating the conditions for our brands and businesses to thrive.

Having come through the most capital-intensive phase of our fibre investment, our focus now is on what comes next – simplifying how we operate, using technology and AI to work smarter, and organising ourselves to serve customers better and grow sustainably. Group teams shape strategy, policy, brand, capital allocation and transformation, helping the whole organisation perform at its best.

We have a singular culture that unites all our people: we are customer-first challengers, who are committed, clear and connected. These behaviours unite us as one team to deliver for our colleagues, our customers, our stakeholders and the country.   Joining BT Group means working at the heart of a business that matters to the UK, with the opportunity to shape decisions, influence outcomes and help set the future course of one of the country’s most important companies.

Experience Level

Entry Level