Catalog and Content Lead

Lead of Catalog & Content

Key Responsibilities:

● Lead the end-to-end catalog lifecycle from content creation to go-live across digital platforms

● Drive the visual content strategy, ensuring it aligns with brand aesthetics and consumer trends

● Leverage Generative AI tools to scale imagery, videos, and product renders

● Collaborate closely with Tech, Product, and Marketing to improve catalog discoverability and SEO

● Ensure operational efficiency through workflow automation, SLA tracking, and content accuracy

● Monitor catalog performance metrics (CTR, conversions, time-on-page) and iterate for continuous improvement

● Mentor a team of designers, stylists, editors, and automation specialists.

● Benchmark against industry standards and bring global inspiration into catalog strategy

Requirements

Must-Have Qualifications:

● 8+ years in catalog/content management or creative direction roles, preferably in e-commerce or fashion

● Strong portfolio of visual merchandising, catalog shoots, 3D/AI tools usage

● Familiarity with Gen-AI/ML tools in visual content creation is a major plus

● Excellent organizational and stakeholder management skills

● Bachelor's/ Master’s in Fashion Design / Visual Communication

● Prior experience in fashion, lifestyle, D2C, Ecom or retail sectors

Experience Level

Senior Level