Manager - Digital Advertising Measurement and Analytics

Manager, Measurement Implementation Experts

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 15 years of experience working in customer relationship development by working with digital media or digital marketing/advertising solutions.
  
• 8 years of experience leading, mentoring, and developing teams.
  

Preferred qualifications:

• Master's degree in Analytics.
• Certification in digital advertising measurement.
• Experience in dealing with and influencing senior advertiser and agency decision makers and presenting data/results to senior audiences.
• Familiarity with offline media, brand lift, marketing measurement and attribution techniques (e.g., offline measurement, MMM, MTA, attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc.).
• Excellent business judgment, strategic, written/verbal communication, and analytical skills, including using data to drive strategy and business action, making presentations to C-Level/Executive audiences.
• Track record of successfully managing cross-functional and cross-regional partnerships.

About the job

gTech Ads is responsible for all support and media and technical services for customers big and small across our entire Ad products stack. We help our customers get the most out of our Ad and Publisher products and guide them when they need help. We provide a range of services from enabling better self help and in-product support, to providing better support through interactions, setting up accounts and implementing ad campaigns, and providing media solutions for customers business and marketing needs and providing complex technical and measurement solutions along with consultative support for our large customers. These solutions range from bespoke and customized ones for our customers to scalable support for millions of customers worldwide. Based on the evolving needs of our ads customers, we partner with Sales, Product and Engineering teams within Google to develop better solutions, tools, and services to improve our products and enhance our client experience. As a cross-functional and global team, we ensure our customers get the best return on investment with Google and we remain a trusted partner.

Google creates products and services that make the world a better place, and gTech’s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.

To learn more about gTech, check out our video.

Responsibilities

• Outline/refine key measurement priorities for MMS customers, based on emerging customer needs, product complexity, and regulatory dynamics (especially around privacy). Gain alignment across sales and strategy & ops leadership on measurement priorities.
• Build & sustain an effective and high-performing team and earn high stakeholder feedback & advocacy. Coach MIEs on the skills and capabilities to be effective in the role and deliver high-impact, revenue-driving work.
• Guide your team to define & own vertical/client’s measurement & analytics strategy, and drive adoption of Google measurement & attribution solutions to increase the organization's measurement maturity.
• Coach your team to exhibit strong specialization in key Google measurement platforms, methodologies, and approach to analyses. Enable them to effectively interpret results from measurement studies, and enable sales teams to have up-sell and cross-sell conversations.
• Identify best practices and client successes across the organization.

Experience Level

Senior Level