Marketing Analytics Manager

Marketing Analytics Manager

About the Opportunity

Job Type: PermanentApplication Deadline: 26 April 2026

Job Description

                                                                                                

Title                 Marketing Analytics Manager

Department      Marketing

Location          India

Reports To       Head of Marketing Strategy & Campaigns Europe

Level                5

We share a commitment to making things better for clients and each other. We continually explore 

new technology and different ways of working to put our clients first. So bring your boldest ideas to 

our Marketing Strategy & Campaigns Europe team and feel like you’re making progress. 

About your team 

As part of the Marketing Strategy & Campaigns Europe team you will be a key driver of Fidelity‘s commercial success.  
You will be converting values into experiences and drive radical client orientation in close collaboration with diverse experts from the organization. Together you will push the boundaries of delivering client impact through campaigning.  

About your role  

As a Marketing Analytics Manager, you drive the EMEA analytics agenda — owning stakeholder management, influencing the roadmap, and turning analysis into action. You will manage analytics projects from ideation through delivery and adoption, strengthen our data culture, reinforce dashboards and build measurement foundations that help Marketing make better, faster decisions. This is what your success will look like:  

Responsibilities 

• EMEA ISS stakeholder management for marketing analytics projects and initiatives. 

• Program‑manage analytics initiatives from problem framing and prioritisation through delivery, adoption, and measurement. 

• Provide internal analytics support: training, ad-hoc requests, and guidance with clear documentation. 

• Own data‑culture initiatives, such as regular insight‑sharing, analytic champions and KPI standardisation. 

• Own and build website analytics dashboards (Adobe Analytics) and tagging governance  

• Partner with Data Engineering, Marketing Ops, and CRM (Salesforce) to ensure data quality, taxonomy alignment, tagging standards, and consistent measurement across web, campaigns, and CRM. 

• Develop and maintain marketing‑funnel analytics, attribution frameworks, and reporting  (Power BI). 

• Translate analysis into clear, outcome‑focused recommendations to improve ROI and campaign efficiency; present to senior leadership and local markets. 

Success at 30 days 

• Onboarded to our analytics workflows, products, KPIs, and taxonomy, working closely with Analytic team counterparts 

• Aligning with key local market, marketing stakeholders and core partners in Data Engineering, Marketing Ops on operating processes (cadences, SLAs, channels). 

• Assumed ownership of at least one active analytics initiative and defined immediate next steps, owners, and success measures 

• Scheduled a recurring insight cadence with key partners and have ran the first session to build early credibility. 

Success at 4 months  

• You now have taken full ownership and responsibility of your projects, where you lead you own planning, prioritization, stakeholder reporting and escalations. 

• Delivered 2–3 high‑impact analytics projects that demonstrably improved marketing performance and ROI 

• You are ready to take on more responsibilities and are bringing ideas into the analytic roadmap which have the potential to generate greater ROI and value for our organisation 

About you 

• Bring 5+ years’ experience in marketing analytics and KPI design. 

• Have a proven track record of improving marketing performance using data‑driven recommendations. 

• Have hands‑on project management experience leading multi‑stakeholder initiatives, working collaboratively with cross-functional teams. 

• Are fluent in marketing‑funnel analytics and attribution. 

• Are a strategic thinker who can effectively prioritise multiple projects at once. 

• Adapt quickly and thrive in a fast‑moving environment. 

• Design scalable frameworks and operating models—not one‑off analyses. 

• Simplify complex problems and communicate clearly to senior leadership. 

• Are proficient with web analytics tools and Power BI (or Tableau). 

• (Preferable) Have experience in the financial services industry. 

• (Preferred) Have experience with Salesforce (CRM) and Adobe Launch tagging governance. 

• (Desirable) Can work with Python and/or SQL. We share a commitment to making things better for clients and each other.

We continually explore  new technology and different ways of working to put our clients first. So bring your boldest ideas to  

our Marketing Strategy & Campaigns Europe team and feel like you’re making progress.  

Feel rewarded

For starters, we’ll offer you a comprehensive benefits package. We’ll value your wellbeing and support your development. And we’ll be as flexible as we can about where and when you work – finding a balance that works for all of us. It’s all part of our commitment to making you feel motivated by the work you do and happy to be part of our team. For more about our work, our approach to dynamic working and how you could build your future here, visit careers.fidelityinternational.com.

For more about our work, our approach to dynamic working and how you could build your future here, visit careers.fidelityinternational.com.

Experience Level

Mid Level