Performance Marketing Manager

CareerClass is looking for a highly analytical and growth-driven Performance Marketing Manager to lead our digital lead generation and admissions marketing.

This role is focused on scaling Meta & Google Ads campaigns, improving lead quality, reducing CPL, and building high-performing marketing systems for APSC, UPSC, ADRE, CUET, and other competitive exam programs.

The ideal candidate should have strong expertise in:

• Meta Ads (Facebook & Instagram)
• Google Ads & YouTube Ads
• Lead generation campaigns
• Funnel optimization
• Analytics & reporting
• Creative strategy
• Campaign scaling

Key Responsibilities:

• Plan, launch, and optimize Meta & Google lead generation campaigns
• Generate high-quality leads for admissions
• Improve CPL, CTR, conversion rate, and ROAS
• Analyse campaign performance and prepare reports
• Coordinate with videographers, editors, and designers for ad creatives
• Suggest hooks, ad angles, and creative strategies
• Manage retargeting and remarketing campaigns
• Handle Meta Pixel, Conversion API (CAPI), Google Analytics, and tracking systems
• Improve landing pages and lead funnels
• Work closely with sales team to improve lead quality and admissions conversion

Requirements:

• 2–5+ years of experience in Performance Marketing
• Strong understanding of Meta Ads Manager and Google Ads
• Deep knowledge of campaign optimization and scaling
• Strong analytical and reporting skills
• Experience in lead generation campaigns
• Ability to independently manage ad budgets and marketing performance
• EdTech/coaching industry experience preferred

Preferred Skills:

• Creative-first marketing understanding
• Experience with broad targeting and modern Meta AI systems
• Understanding of funnels, attribution, and conversion tracking
• Experience working with content and creative teams