Area Sales Manager (B2B)

Mail id Cvrplacon@gmail.com 

Contact number:9652000345

Looking for ASM for PAINT industry

Designation: Area Sales Manager (ASM)

Department: Sales & Marketing

Industry: Paints / Construction Chemicals / Building Materials

Reporting To: Regional Sales Manager (RSM) / Sales Head

Location: Hyderabad and bangalore

preferred Industry:

Paints

Construction Chemicals

Waterproofing Solutions

Building Materials

Adhesives and Sealants

Purpose of the Role

To drive sales growth, expand market share, manage channel partners, and lead the sales team within the assigned territory while ensuring achievement of business objectives.

Key Responsibilities

Sales & Business Development

Achieve monthly, quarterly, and annual sales targets for the assigned area.

Develop and implement sales strategies to maximize revenue and market penetration.

Drive business through dealers, distributors, retail counters, and project sales channels.

Identify and develop new business opportunities, markets, and customers.

Monitor competitor activities, pricing, and market trends.

Channel Management

Appoint and develop dealers, distributors, and channel partners.

Ensure availability of products across the assigned territory.

Build strong relationships with key dealers and influencers.

Monitor secondary sales and dealer stock levels.

Project & Influencer Management

Develop relationships with builders, contractors, architects, consultants, project managers, and purchase managers.

Track ongoing and upcoming residential, commercial, and industrial projects.

Ensure product approvals and specifications in key projects.

Coordinate with painters and applicators to generate business opportunities.

Team Management

Lead, coach, and motivate Sales Executives and Sales Officers.

Conduct regular field visits and joint customer calls.

Monitor team performance and provide guidance for target achievement.

Review Daily Activity Reports (DARs) and sales performance.

Collections & Compliance

Ensure timely collection of payments and control outstanding receivables.

Monitor credit limits and adherence to company policies.

Ensure compliance with sales processes and reporting systems.

Key Performance Indicators (KPIs)

Sales target achievement.

Revenue and volume growth.

New dealer/distributor appointments.

Project sales generation.

Collection efficiency and overdue control.

Market share growth.

Team productivity and retention.

Qualifications

Graduate in any discipline (MBA Marketing preferred).

5–10 years of experience in Paints, Construction Chemicals, Building Materials, or related industries.

Minimum 2–3 years of team handling experience.

Required Skills

Strong leadership and people management skills.

Excellent communication and negotiation abilities.

Channel sales and project sales expertise.

Strategic planning and market development skills.

Customer relationship management.

Analytical and reporting skills.