Content Analyst

Requirements

• Proven experience in social media management, content strategy, digital marketing, or a similar role.
• Strong understanding of Instagram, Facebook, YouTube Shorts, and current social media trends.
• Excellent creative thinking and storytelling skills.
• Ability to independently generate content ideas that can attract organic reach and engagement.
• Good project coordination and communication skills.
• Experience working with fashion, lifestyle, D2C, or kids-related brands will be an advantage.

• Part-Time / Freelance
• Remote

Key Responsibilities:

• Develop innovative content ideas and social media strategies to increase brand awareness and engagement.
• Research trends, competitor activities, and consumer behavior to create impactful content plans.
• Build content calendars aligned with brand goals, product launches, and seasonal campaigns.
• Suggest reels, videos, photoshoots, influencer collaborations, and community-building initiatives.
• Coordinate with the production/content creation team to ensure content is executed according to the planned strategy.
• Prepare content briefs, references, and guidelines for designers, photographers, videographers, and editors.
• Review content before publishing and ensure brand consistency.
• Manage and publish content across Instagram, Facebook, YouTube, and other relevant platforms.
• Track performance metrics and recommend improvements based on results.