Digital Marketing Executive

Digital Marketing Executive

A Digital Marketing Executive is responsible for creating, executing, and supervising marketing initiatives across digital platforms to promote a company's products or services. The role focuses on growing and optimizing digital channels (SEO, social media, email, PPC) to advertise the business and drive traffic, leads, and conversions.

Key Responsibilities

Strategy & Planning

• Create and implement digital marketing strategies with measurable KPIs
• Plan SEO, SEM, social media, email, and display marketing campaigns
• Allocate budgets and timelines for each campaign

Campaign Execution

• Manage PPC campaigns (Google Ads, Facebook Ads, LinkedIn Ads)
• Run social media marketing campaigns
• Launch optimized online adverts to increase brand awareness
• Create content for email marketing campaigns & newsletters

Content & SEO

• Write and optimize content for website & social media (Facebook, Instagram, Twitter)
• Be actively involved in SEO efforts (keyword optimization, image optimization)
• Update website content periodically

Analytics & Optimization

• Monitor performance reports, analyze data, and make data-driven recommendations
• Track web traffic flow using Google Analytics and provide regular reports
• Measure conversion rates and identify user funnel drop-off points
• Optimize website performance (organic traffic, bounce rate, conversion rates)

Research & Collaboration

• Conduct market research and competitive analysis to identify trends
• Collaborate with content, sales, customer service, and design teams
• Stay abreast of emerging digital tools, platforms, and trends

Required Skills & Qualifications

• Skills: Writing, project management, design basics, marketing knowledge, and analytics proficiency
• Experience: Typically 1+ year of related experience
• Education: Bachelor's degree in marketing, business, or related field
• Tools: Google Analytics, Google Ads, Facebook Ads, SEO tools, CRM/email software

This role usually reports to a Digital Marketing Manager or Head of Marketing.