Performance Marketing Manager

About BlueCrest Ventures

BlueCrest Ventures is a multi-brand D2C e-commerce company that builds and scales consumer brands across multiple product categories.

Role Overview

We are hiring an experienced Performance Marketing Manager to take end-to-end ownership of paid acquisition across our D2C brand portfolio. This is a hands-on, full-time remote role focused on revenue growth, customer acquisition and profitable scale.

Key Responsibilities

• Plan, launch, monitor and optimise campaigns across Meta Ads and Google Ads.

• Build prospecting, retargeting and retention campaign structures using suitable CBO/ABO, bidding, audience and budget strategies.

• Manage Google Search, Shopping/Performance Max, Display and YouTube campaigns, including product feeds, keywords, audiences and conversion goals.

• Review performance daily and resolve delivery, tracking, creative, audience, bid and budget issues.

• Track ROAS, MER, CAC, CPC, CPM, CTR, CVR, AOV and contribution margin, including SKU-level profitability.

• Run structured tests across audiences, creatives, formats, landing pages, offers, feeds and bidding approaches.

• Decide which products and campaigns to scale, hold, restructure or stop based on commercial performance.

• Prepare clear weekly and monthly reports with insights, actions, learnings and recommendations.

• Collaborate remotely with creative, content, web, CRM and operations teams to improve the full acquisition funnel.

• Translate revenue and profitability targets into budgets, forecasts and channel-level plans.

• Build repeatable testing, reporting and optimisation processes, and guide junior team members.

Requirements

• At least 1 year of hands-on e-commerce performance marketing experience; D2C brand experience is strongly preferred.

• Strong command of Meta Ads Manager, Google Ads, Merchant Center and product-feed-led advertising.

• Proven ability to optimise and scale campaigns against ROAS, CAC and profitability targets.

• Working knowledge of pixels, conversion APIs, GA4, UTMs and attribution.

• Comfortable with spreadsheets, dashboards and structured commercial analysis.

• Fluent spoken Hindi and English are mandatory.

• Strong ownership, prioritisation and independent decision-making in a remote environment.

Employment Details

• Full-time, 100% work from home

• CTC: 5 to 6L per annum

• Company laptop and office phone provided