Technical Sales Engineer

Job Description: Technical Sales Engineer – RF & Microwave Products, Displays & Power Supplies

Position Title

Technical Sales Engineer

Department

Sales / Business Development

Location

Hyderabad / India (Travel as required)

Position Summary

The Technical Sales Engineer is responsible for driving sales growth for specialized electronic products including RF & Microwave components, Displays, and Power Supplies. The role combines technical expertise with consultative selling to identify customer needs, recommend suitable solutions, manage the sales cycle, and build long-term relationships with OEMs, system integrators, R&D teams, and industrial customers.

Key Responsibilities

Sales & Business Development

• Identify new business opportunities in telecom, aerospace, defense, automotive, industrial automation, medical, semiconductor, and R&D sectors.
• Generate leads through market visits, networking, references, exhibitions, and outbound outreach.
• Develop and manage a sales pipeline to meet revenue targets.
• Prepare account plans for strategic customers.

Technical Consultation

• Understand customer applications and propose suitable products/solutions.
• Conduct product presentations, demos, and technical discussions.
• Interpret customer technical requirements, drawings, BOMs, and specifications.
• Coordinate with application engineers or OEM principals for customized solutions.

Product Coverage

RF & Microwave Products

• Amplifiers
• Antennas
• Cables & connectors
• Attenuators / filters / couplers
• Test & measurement RF accessories
• Microwave modules and subsystems

Displays

• TFT / LCD / OLED displays
• Touch panels
• Industrial monitors
• Embedded display solutions
• Sunlight-readable / rugged displays

Power Supplies

• AC-DC power supplies
• DC-DC converters
• Adapters / chargers
• DIN rail supplies
• Medical / industrial SMPS
• Battery backup / UPS related products

Sales Operations

• Prepare techno-commercial quotations.
• Negotiate pricing, terms, and contracts.
• Follow up on quotations and close orders.
• Coordinate with procurement, logistics, and finance teams for smooth order execution.
• Maintain CRM records, forecasts, and visit reports.

Customer Relationship Management

• Build relationships with engineering, procurement, production, and management teams.
• Provide post-sales coordination and issue resolution.
• Support repeat business and cross-selling opportunities.

Market Intelligence

• Track competitor products, pricing, and market trends.
• Share feedback with management and principals.

Required Qualifications

Education

• Diploma / B.E / B.Tech in Electronics, Electrical, Instrumentation, Telecommunication, or related field.

Experience

• 1–5 years in technical sales / field sales / inside sales in electronics components, RF, displays, or power products.

Required Skills

Technical Skills

• Basic understanding of RF parameters: frequency, gain, power, VSWR, impedance.
• Knowledge of display interfaces: HDMI, LVDS, MIPI, SPI, touch integration.
• Knowledge of power supply parameters: voltage, current, efficiency, protections.
• Ability to read datasheets and recommend alternatives.

Sales Skills

• Prospecting and lead generation
• Negotiation and closing
• Presentation skills
• Key account management

Software Skills

• CRM / ERP systems
• MS Excel, Word, PowerPoint

Soft Skills

• Strong communication
• Self-driven and target-oriented
• Problem solving
• Time management

Preferred Industry Exposure

• Defense & Aerospace
• Telecom
• Embedded systems
• Industrial automation
• Medical electronics
• Semiconductor / EMS / OEM sales

KPIs / Performance Metrics

• Monthly / quarterly sales target achievement
• Gross margin performance
• New customer acquisition
• Quote-to-order conversion ratio
• Customer retention
• Pipeline growth
• Collection support

Reporting To

Sales Manager / Regional Sales Head / Business Unit Head