Assistant Vice President - Global Account-Based Marketing Lead

Ready to shape the future of work?  

At Genpact, we don’t just adapt to change—we drive it. AI and digital innovation are redefining industries, and we’re leading the charge. Genpact’s AI Gigafactory, our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies’ most complex challenges.  

If you thrive in a fast-moving, tech-driven environment, love solving real-world problems, and want to be part of a team that’s shaping the future, this is your moment.  

Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions – we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook.  

 Inviting applications for the role of Assistant Vice President, Global Account-Based Marketing (ABM) lead  
 
As the Global ABM lead, you will be a strategic partner to sales, Marketing industry leads, and growth operations, driving personalised marketing efforts for high-value accounts. This role is central to aligning marketing and sales to accelerate pipeline and revenue growth through targeted campaigns, and to leading the structure and execution of Genpact’s executive relationship programme across 155 strategic accounts.  

You will own the end-to-end programme management of ABM, working closely with Unit Marketing, Centres of Excellence, and Growth Operations to deliver a scalable, insight-led ABM strategy that leverages AI and technology to optimise performance.  

This role is a key enabler of Genpact’s ambition to become a global leader in agentic and advanced technology solutions, helping position our capabilities in front of the most strategic clients. It also offers a unique opportunity to bring our refreshed brand ‘On It’ to life—through bold, relevant, and personalised storytelling that reflects our commitment to transformation and action.  

Responsibilities 

• Strategic Planning & Programme Management  
  Lead the planning, governance, and execution of ABM programmes across priority accounts, including the 155 strategic accounts, ensuring alignment with sales and growth objectives.  

• Executive Relationship Programme  
  Design and deliver a structured executive engagement programme for priority clients, integrating ABM tactics to deepen relationships and drive growth.  

• Cross-Functional Liaison  
  Collaborate with Unit Marketing, Centres of Excellence, and Growth Operations to ensure ABM efforts are aligned with broader marketing and business strategies.  

• Account Intelligence  
  Identify key accounts, stakeholders, and buying committees, and develop tailored engagement strategies based on deep account insights.  

• Campaign Execution  
  Create personalised content and experiences across channels—email, events, webinars, digital ads—tailored to account needs and buying stages.  

• AI & Technology Enablement  
  Apply smart use of AI, data, and marketing technology to scale ABM efforts, improve targeting, and optimise campaign performance.  

• Performance Analysis  
  Track campaign effectiveness, pipeline contribution, and engagement metrics; continuously optimise based on insights.  

• Budget Management  
  Ensure efficient use of resources to maximise ROI across ABM programmes.  

• Innovation & Brand Activation  
  Stay current with ABM tools, trends, and best practices; bring new ideas to elevate programme impact and showcase Genpact’s ‘On It’ brand through every touchpoint.  

Qualifications we seek in you! 

Minimum Qualifications 

• Proven experience in ABM or strategic B2B marketing, ideally within tech, consulting, or digital services.  

• Proficiency in CRM and marketing automation platforms (e.g., Salesforce, HubSpot).  

• Strong collaboration, communication, and analytical skills.  

• Experience managing cross-functional programmes and executive-level engagement.  

Preferred Qualifications/ Skills 

• Strategic and innovative mindset with a bias for action.  

• Detail-oriented and organised, with strong programme management capabilities.  

• Passionate about building long-term customer relationships.  

• Adaptive to a fast-paced, evolving marketing landscape.  

• Comfortable working across global teams and senior stakeholder  

Why join Genpact?  

• Be a transformation leader – Work at the cutting edge of AI, automation, and digital innovation  

• Make an impact – Drive change for global enterprises and solve business challenges that matter  

• Accelerate your career – Get hands-on experience, mentorship, and continuous learning opportunities  

• Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day  

• Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress  

Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.  

Let’s build tomorrow together.  

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.   
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.