B2C Marketing And Sales Lead

Hi there, we’re Smart Interviews.

We’re all about turning skills into success. Since 2016, we’ve helped 51,000+ students improve their problem-solving and logical thinking, securing jobs at top companies like Microsoft, Amazon, Adobe, Qualcomm, Oracle, VISA, and more.

Our journey started with Amit Bansal, an IIIT-H alumnus who previously worked at Amazon and D.E. Shaw. As a bootstrapped company, Amit’s passion for transforming tech education drives everything we do. He’s on a mission to bridge the skill gap and make learning practical and effective.

Together with our team, we focus on real-world training, personalized support, and mentorship to prepare you for success in the fast-changing tech industry. We’re not just here to help you ace interviews—we’re here to help you build a strong career!

We’re on a mission to bring quality education and the right opportunities to students from tier 2 and tier 3 engineering colleges. With a dedicated team of 60+ members, we’re working hard to make this vision a reality—and now, we’re looking for a star performer to join us as a Sales Marketing Lead.

As a Sales Marketing Lead at Smart Interviews, you will be responsible for managing the Academic Counselors team, leading B2C sales initiatives, and collaborating with various cross-functional departments to drive overall revenue growth. You will build a strong communication culture within the team, train new hires, and streamline sales processes. Additionally, you will work alongside the Marketing Department to oversee their activities and help strategize sales-aligned marketing initiatives for improved outcomes.

Key Responsibilities

• Manage and mentor the Academic Counselors team while leading B2C sales operations.
• Build and maintain an open-communication environment across the sales function.
• Set, track, and monitor inside sales targets and assist the team in achieving them.
• Identify, suggest, and implement improvements across the sales process.
• Collect day-end, week-end, and month-end performance updates from the Academic Counselors Team.
• Submit weekly and monthly inside-sales reports and recommend data-driven improvements.
• Research and discover new methods to enhance customer engagement and expand the customer base.
• Equip the sales team with tools, scripts, and relevant resources to improve prospect interactions.
• Conduct assessments to eliminate inefficiencies and time-consuming processes.
• Oversee the activities of the Marketing Department and collaborate with them to strategize effective, sales-aligned marketing campaigns for improved lead quality and outcomes.
• Drive and monitor B2C lead generation efforts to ensure a strong and high-quality pipeline of prospective customers.

Desired Abilities and Experience

• Bachelor’s Degree in any relevant field from an accredited institution.
• 3+ years of experience in B2C Sales, B2C Lead Generation, and working with cross-functional teams (Sales + Marketing) within an EdTech company.
• Strong strategic thinking, leadership, and team-management skills.
• Excellent communication and interpersonal abilities with a talent for building relationships.
• Highly self-motivated, adaptable, and capable of managing multiple responsibilities.
• Hands-on experience with CRM tools such as LeadSquared, HubSpot, etc.

What’s in it for you?

• High-growth and flexible work environment.
• Competitive pay scale and benefits.
• Opportunity to be a catalyst in improving global tech education.
• A platform to positively impact the careers of thousands of students.

Onsite-Hyderabad.

10-7PM.