Marketing Analyst

Marketing Analyst, Gemini Marketing

Minimum qualifications:

• Bachelor's degree in a research or quantitative field (e.g., Social Sciences, Statistics, Mathematics, Bioinformatics, Economics, etc.) or equivalent practical experience.
  
• 3 years of experience designing, scoping, executing, and delivering research and analysis projects.
  
• 3 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
  
• Experience managing research and measurement agencies.
  

Preferred qualifications:

• 3 years of experience with qualitative research methods and approaches.
  
• 3 years of experience with sampling, survey writing, and analysis of survey data including weighting and assessing data quality.
  
• 3 years of experience with designing experiments, analyzing data from experiments, and summarizing findings.
  
• 3 years of experience analyzing and manipulating data sets to leverage data insights into presentations for business stakeholders.
  
• Experience with data querying languages (e.g. SQL) and tools to work with data sets.
  

About the job

Google's leadership team hand-picks thorny business challenges, and members of BizOps work in small teams to find solutions. As part of this team you fully immerse yourself in data collection, draw insight from analysis, and then zoom out to develop compelling, synthesized recommendations. Taking strategy one step further, you also persuasively communicate your recommendations to senior-level executives, roll-up your sleeves to help drive implementation and check back-in to see the impact of your recommendations.

Google’s goal for Gemini is to be the most helpful AI assistant by giving users direct access to Google’s latest AI models and capabilities. The Gemini App Marketing team plays a critical role in this mission, and is a fast-paced and dynamic team that is responsible for driving and delivering on ambitious strategic business goals.

In this critical role, you will be responsible for generating actionable insights from data to drive strategies that maximize the adoption and engagement of the Gemini App. You will serve as a key analytical partner to the Marketing and Product teams focused on app growth, generating insights to inform valuable programs and supporting audience segmentation, campaign measurement, analysis and testing initiatives. You will analyze data sets and design and perform statistical analyses.

You will work closely with the Gemini app marketing measurement and analytics lead, and partner closely with product data science and other analysts in the Marketing organization. You will also partner with the Strategy and Operations team for strategic planning and ongoing reporting (e.g., OKRs, QBRs).

Responsibilities

• Collaborate with data science to analyze user behavior (installs, churn, feature adoption) and map the user journey, identify conversion bottlenecks to optimize the funnel and engagement.
• Evaluate acquisition, onboarding, and re-engagement campaigns by measuring key metrics like CAC, LTV, and ROI to provide data-driven recommendations for channel optimization and testing.
• Build and maintain automated dashboards in Tableau or Power BI to track app adoption KPIs, provide actionable insights to Product, Marketing, and Leadership stakeholders.
• Define user segments based on demographics and behavior to inform personalized marketing strategies and prioritize product development for maximum returns.
• Synthesize complex datasets into compelling narratives and visual presentations, translate technical findings into clear, strategic recommendations for non-technical audiences.

Experience Level

Mid Level