Marketing Manager - Oncology

Marketing Manager (Oncology-Argus Division).

Company Description

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

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Job Description

Objective:

 

To lead a Brand management team & launch an exciting in-licensed product & The Most Prestigious Brand for GG-India business

 

Key Responsibilities:

 

• New Products Planning – Conceptualization

 

Identify existing gaps in product portfolio by interacting with customers, and analysing international trends, Identifying ideas for new products based unmet needs; Deliberate with manufacturing and R&D team about  the profitability of the new product, Take final decision on new product ideas from marketing side depending on existing strengths of the company/portfolio fit, Classify products in to different product categories and assign it to each PMT team in order to ensure steady pipeline/management of new products in company's portfolio

 

• New Products Planning – Prioritization

 

Conduct risk versus benefit analysis of taking up a new product idea based on the existing products in the category and competition's products; Discuss with medico marketing team about the merits/demerits of a new product idea, Take final decision on prioritization of a new product in consultation with vertical head in order to ensure that right product ideas for the company are implemented and launched 

 

• New Products Planning - Pre-Launch Review and Launch Planning

 

Review go-to-market strategy designed for products by team members,  Review status of the product and validate  the launch plans and strategies designed for that particular product, Review planning and implementation details of the strategies and suggest corrective actions if required; Review and validate final promotional material sent to field in order to ensure successful launch of a new product

 

• Existing Products - Sales Planning & Budgeting

 

Set goals for all subordinate marketing teams keeping in mind that growth should be at par or higher than market growth and competition in the market, Decide overall targets for the therapeutic area in consultation with division head and vertical head while keeping an eye on market potential in order to ensure that market share grows consistently

 

• Existing Products - Brand Strategy

 

Ideate and formulate brand strategy by understanding market trends, customer behaviour and market potential; Attend monthly sales review meetings to gauge if communicated brand strategies are implemented on the field, identify the gaps at marketing and implementation side and suggest corrective actions in order to ensure that brand strategies are implemented on the field

 

 

• Customer Relationship Management

 

Take final decisions on initiatives taken to maintain customer relationship ( Help on medical queries, medical conference etc) , Review the design of  non-product based program for doctors e.g. CMEs, Meet most important customers of the geography frequently and take initiative to maintain close relationships with them, Review CME feedback from the field implementation team as well as customer and use it to further refine the programs in order to maintain cordial relationships with Key Opinion Leaders (KOLs)

 

• New Strategic Initiatives - Conceptualization and Implementation

 

Take up different strategic initiatives to strengthen brands/therapy in the market; Design the future roadmap of the therapy with activities such as business development, growth ideas for business, new launches and brand acquisition, identifying co-marketing opportunities, reach strategies (field force expansion etc) and Geography development etc.; Implement the strategic initiatives through agencies after evaluating it through KOLs, Interact with strategy team regularly and discuss different strategic initiatives in order to strengthen the market presence of brands

 

• Team Development

 

Conduct goal setting for subordinates, conduct performance appraisal. Counsel employees as required. Identify training needs of subordinates, keep track of  retention rate in the team, provide development opportunities to subordinates; plan for team building activities in order to ensure high performance

 

Operating Network:

 

Internal: Division head, Marketing head, Marketing team, Sales team, Sales training team, Medical team, Regulatory Affairs, IPDO, Packaging team, Finance, Legal, SFE

External: BD partners, Advertising agencies, Doctors, other healthcare professionals, vendors etc.

 

Qualifications

Educational & Experience:

 

A graduate degree in Science stream with MBA preferred with at least 8-10 years of experience in Product Management

Key Personal Attributes:

 

• Functional understanding of chronic market
• Strong analytical and interpersonal skills

Good people manager and a team player

 

Additional Information

Benefits Offered

At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.

The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

" Our Work Culture

Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.

For more details, please visit our career website at https://careers.drreddys.com/#!/"

Experience Level

Senior Level