Sales & Marketing Executive

1. Strategic Sales ResponsibilitiesThese are the high-level goals the executive is accountable for.

• Revenue Generation: Achieving monthly and quarterly sales targets for TMT steel tonnage and cement bag volumes.
• Market Expansion: Identifying and penetrating new geographic territories or construction niches (e.g., transitioning from residential to industrial projects).
• Key Account Management: Acting as the primary point of contact for "Tier 1" contractors and developers to ensure long-term loyalty.
• Brand Positioning: Ensuring the brand is perceived as high-quality and technically superior to cheaper, generic alternatives.
• Credit & Risk Management: Overseeing the collection of payments and assessing the creditworthiness of new contractors to prevent bad debt.

2. Core Marketing ResponsibilitiesThese focus on visibility and "pull" demand.

• Lead Generation: Building a "pipeline" of upcoming construction projects before they even break ground.
• Stakeholder Engagement: Influencing the "influencers"—architects, structural engineers, and government consultants who specify which brands should be used.
• Competitor Intelligence: Analyzing rival pricing, discount structures, and delivery speeds to maintain a competitive edge.

3. Specific Daily & Weekly TasksThis is what a typical "day in the life" looks like for this role.

• Sales & Field TasksSite Inspections: Physically visiting 3–5 active construction sites daily to meet with Project Managers and Site Engineers.
• Technical Presentations: Conducting "Toolbox Talks" or presentations for masons and contractors on the benefits of specific grades (e.g., why $Fe\ 550D$ is better for seismic zones).
• Quotation Drafting: Preparing formal "Per-Ton" or "Per-Bag" price quotes, including transport costs and bulk discounts.
• Order Tracking: Following up with the dispatch yard to ensure that a 30-ton TMT delivery isn't stuck in traffic while a crane is waiting on-site.