Senior Marketing Analyst

Senior Marketing Analyst, Gemini Marketing

Minimum qualifications:

• Bachelor's degree in a research or quantitative field, or equivalent practical experience.
  
• 5 years of experience designing, scoping, executing, and delivering research and analysis projects.
  
• 5 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
  
• Experience managing research and measurement agencies.
  

Preferred qualifications:

• Experience measuring a fast-evolving consumer app or AI-driven product.
• Experience with data clustering, lifetime value modeling, and churn prediction to drive marketing automation.
• Experience leading project workstreams, managing external agencies, or mentoring junior analysts on technical and storytelling best practices.
• Understanding of the iOS/Android tracking landscape, including navigating privacy-safe measurement (SKAdNetwork, Sandbox).
• Ability to quickly translate a vague business question into a structured analytical plan and a clear so what for leadership.

About the job

Google's leadership team hand-picks thorny business challenges, and members of BizOps work in small teams to find solutions. As part of this team you fully immerse yourself in data collection, draw insight from analysis, and then zoom out to develop compelling, synthesized recommendations. Taking strategy one step further, you also persuasively communicate your recommendations to senior-level executives, roll-up your sleeves to help drive implementation and check back-in to see the impact of your recommendations.

In this role, you will go beyond data processing to become a strategic architect of growth insights, driving the long-term roadmap for Gemini’s adoption, engagement.. You will serve as a primary analytical lead for cross-functional stakeholders, translating complex product and marketing interactions into clear strategic pivots.

You will operate with high autonomy, partnering deeply with Product Data Science, Media, and Finance teams to ensure the measurement frameworks are durable and scalable. You will not only analyze data sets but also define the standards for statistical excellence, experimental design, and automated reporting across the organization.

Responsibilities

• Partner with product data science to architect advanced funnels. Move beyond identifying trends to forecasting user behavior and defining the north star metrics for feature adoption and long-term engagement.
• Lead the measurement of acquisition and re-engagement campaigns. Develop incrementality frameworks to validate the true ROI of paid and organic efforts. Inform global budget allocation through deep-dive CAC/LTV analysis.
  
• Oversee the development of sophisticated automated reporting suites. Ensure data consistency across Marketing, Product, and leadership teams by building robust data pipelines and Looker/Tableau environments that serve as the single source of truth.
  
• Lead sophisticated segmentation and cohort analysis to drive personalized lifecycle marketing. Identify high-value usage patterns and proactively recommend product or marketing triggers to maximize users.
• Synthesize massive, conflicting data points into concise executive-level briefs that influence the strategic direction of Gemini leadership.

Experience Level

Senior Level