SEO Specialist

looking for a results-driven SEO Expert with strong experience in eCommerce and fashion brands. The ideal candidate should have hands-on expertise in driving organic traffic, improving keyword rankings, optimizing product/category pages, and increasing revenue through SEO strategies.

Key Responsibilities

● Develop and implement SEO strategies to improve organic visibility and website traffic.

● Perform keyword research focused on fashion, sportswear, apparel, and eCommerce trends.

● Optimize category pages, product pages, collections, blogs, and landing pages.

● Conduct technical SEO audits and resolve indexing, crawling, and site performance issues.

● Improve Core Web Vitals and website speed for better rankings and user experience.

● Manage on-page SEO activities including meta tags, schema markup, internal linking, and content optimization.

● Monitor website performance using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, and Screaming Frog.

● Plan and execute content SEO strategies for blogs, buying guides, and fashion trend pages.

● Coordinate with developers, designers, and content teams for SEO implementation.

● Track competitor SEO strategies and identify growth opportunities.

● Generate regular SEO performance reports and actionable insights.

● Handle backlink analysis and ethical link-building strategies.

Required Skills

● 4+ years of proven SEO experience in eCommerce or fashion brands.

● Strong understanding of technical SEO and on-page optimization.

● Experience working on Shopify, WooCommerce, Magento, or custom eCommerce platforms.

● Expertise in Google Analytics, Search Console, Ahrefs, SEMrush, and keyword tracking tools.

● Good understanding of SEO content strategy and user intent.

● Knowledge of Core Web Vitals and mobile-first optimization.

● Familiarity with HTML, CSS basics, and SEO-friendly website architecture.

● Ability to analyze traffic trends and improve conversion-focused SEO.

Preferred Qualifications

Experience in fashion, apparel, sportswear, or lifestyle brands.

● Knowledge of international SEO is an added advantage.

● Understanding of CRO (Conversion Rate Optimization) and performance marketing is preferred.

● Strong analytical and communication skills.

What We Offer

● Opportunity to work with a growing sportswear fashion brand.

● Creative and performance-driven work environment.

● Career growth opportunities.

● Competitive salary package based on experience.

Job Type

● Full-Time

● Work Location: Hyderabad