SEO Specialist

Key Responsibilities ● Develop and implement SEO strategies to improve organic visibility and website traffic. ● Perform keyword research focused on fashion, sportswear, apparel, and eCommerce trends. ● Optimize category pages, product pages, collections, blogs, and landing pages. ● Conduct technical SEO audits and resolve indexing, crawling, and site performance issues. ● Improve Core Web Vitals and website speed for better rankings and user experience. ● Manage on-page SEO activities including meta tags, schema markup, internal linking, and content optimization. ● Monitor website performance using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, and Screaming Frog. ● Plan and execute content SEO strategies for blogs, buying guides, and fashion trend pages. ● Coordinate with developers, designers, and content teams for SEO implementation. ● Track competitor SEO strategies and identify growth opportunities. ● Generate regular SEO performance reports and actionable insights. ● Handle backlink analysis and ethical link-building strategies. Required Skills ● 4+ years of proven SEO experience in eCommerce or fashion brands. ● Strong understanding of technical SEO and on-page optimization. ● Experience working on Shopify, WooCommerce, Magento, or custom eCommerce platforms. ● Expertise in Google Analytics, Search Console, Ahrefs, SEMrush, and keyword tracking tools. ● Good understanding of SEO content strategy and user intent. ● Knowledge of Core Web Vitals and mobile-first optimization. ● Familiarity with HTML, CSS basics, and SEO-friendly website architecture. ● Ability to analyze traffic trends and improve conversion-focused SEO. Preferred Qualifications ● Experience in fashion, apparel, sportswear, or lifestyle brands. ● Knowledge of international SEO is an added advantage. ● Understanding of CRO (Conversion Rate Optimization) and performance marketing is preferred. ● Strong analytical and communication skills. What We Offer ● Opportunity to work with a growing sportswear fashion brand. ● Creative and performance-driven work environment. ● Career growth opportunities. ● Competitive salary package based on experience. Job Type ● Full-Time ● Work Location: Hyderabad