Stores Sales Manager

To manage the overall operations and sales performance of the interior design and home décor store. The Stores Sales Manager is responsible for achieving sales targets, ensuring excellent customer experience, supervising the design consultants and sales team, and maintaining the brand’s premium standards in store presentation and service.

Key Responsibilities:

1. Sales & Revenue Management

· Achieve monthly and quarterly sales targets for the store.

· Drive conversion rates by ensuring strong customer engagement and effective product presentation.

· Monitor sales trends and customer preferences to suggest improvements in product mix and display.

· Implement promotional campaigns and sales strategies to boost revenue.

2. Team Leadership & Performance

· Supervise, train, and motivate the sales and design consultant team to deliver high-quality service.

· Conduct daily briefings and set individual sales goals.

· Monitor staff performance and provide regular feedback and coaching.

· Ensure proper shift scheduling and adequate manpower coverage.

3. Customer Experience & Service Excellence

· Ensure every customer receives professional interior design consultation and personalized service.

· Handle escalations or special client requests efficiently.

· Maintain client relationships for repeat and referral business.

· Oversee post-sales follow-ups, installation coordination, and satisfaction feedback.

4. Store Operations & Visual Merchandising

· Maintain store ambience, layout, and visual display standards as per brand guidelines.

· Ensure accurate stock management and inventory control.

· Coordinate with logistics and warehouse teams for product deliveries and replenishments.

· Ensure store cleanliness, safety, and maintenance compliance.

5. Reporting & Coordination

· Prepare daily, weekly, and monthly sales reports.

· Track key performance metrics (footfall, conversion, average ticket size, etc.).

· Collaborate with marketing, design, and operations teams for smooth execution of campaigns and projects.

· Provide feedback to management on market trends, competitor activity, and customer insights.

Qualifications & Experience:

· Bachelor’s degree in Business Administration, Interior Design, Marketing, or related field.

· 5–8 years of retail sales experience, preferably in interior design, home décor, furniture, or luxury retail.

· Proven experience in managing store teams and achieving sales targets.

· Strong understanding of interior design products and customer consultation process.

Key Skills Required:

· Excellent communication and interpersonal skills.

· Strong leadership and team management abilities.

· Customer-centric mindset with focus on quality service.

· Sales-driven and result-oriented approach.

· Good knowledge of visual merchandising and store operations.

· Proficiency in MS Office and CRM software.

Performance Indicators (KPIs):

· Monthly sales achievement vs. target.

· Conversion rate and average ticket value.

· Customer satisfaction and feedback ratings.

· Store presentation audit score.

· Employee productivity and retention.