Business Development Executive (BDE)

Primary Objective:

To generate revenue by acquiring new advertisers, managing client relationships, and selling Media Octus’ OOH, transit, and integrated advertising solutions across India.

Key Roles & Responsibilities

• Client Acquisition: Identify and target potential advertisers in FMCG, Auto, Real Estate, Education, BFSI, E-commerce, and Government sectors.
• Lead Generation: Generate leads through cold calling, referrals, networking, and agency tie-ups. Approach brand managers and media planners.
• Sales Pitching: Present our inventory (Hoardings, Unipoles, Transit, Airport, and Digital OOH). Create customized proposals and pricing plans.
• Negotiation & Closure: Negotiate rates and campaign durations. Close deals within company margins and coordinate with finance for POs/agreements.
• Campaign Support: Act as the single point of contact for clients. Coordinate with operations and vendor teams to ensure timely printing and mounting of artwork.
• Client Servicing: Maintain long-term relationships with existing clients and agencies. Upsell additional media formats or cities.
• Reporting: Track competitor activity and market trends. Maintain CRM updates and daily/weekly sales reports.
• Target Management: Achieve monthly/annual sales targets and ensure timely payment collection from clients.

Key Skills Required

• Strong communication and negotiation skills.
• Solid understanding of OOH / Outdoor Advertising.
• Proficiency in MS Excel, PowerPoint, and CRM tools.
• Willingness to travel and work in the field.

KPIs (Performance Indicators)

• Total revenue generated.
• Number of new clients onboarded.
• Campaign conversion ratio and client retention.
• Payment collection efficiency.