Digital Marketing Manager

Job Description – Digital Marketing ExecutiveCompany: iBricx

Job Title: Digital Marketing Executive

Department: Marketing

Job Type: Full-Time

About iBricxiBricx is a technology-driven real estate investment platform committed to making premium real estate investment opportunities accessible through innovative and transparent investment solutions. We leverage technology, strategic marketing, and customer-centric approaches to build trust and deliver value to our clients.

Job SummaryWe are looking for a creative and performance-driven Digital Marketing Executive to plan, execute, and optimize online marketing campaigns. The ideal candidate should have experience in social media management, paid advertising, content creation, lead generation, and digital analytics to increase brand awareness and generate quality leads.

• Key ResponsibilitiesPlan and execute digital marketing campaigns across multiple platforms.
• Manage social media accounts including Instagram, Facebook, LinkedIn, YouTube, and X (Twitter).
• Create engaging content including graphics, videos, reels, blogs, and marketing copies.
• Run and optimize paid campaigns on Meta Ads, Google Ads, and LinkedIn Ads.
• Generate quality leads through digital marketing strategies.
• Manage SEO and SEM activities to improve website visibility.
• Monitor website traffic and campaign performance using Google Analytics and other marketing tools.
• Coordinate with the sales team to ensure effective lead management and campaign follow-up.
• Conduct competitor analysis and identify market trends.
• Manage email marketing and WhatsApp marketing campaigns.
• Develop monthly content calendars and marketing plans.
• Collaborate with graphic designers and video editors for promotional content.
• Track key performance indicators (KPIs) and prepare campaign performance reports.
• Maintain brand consistency across all digital platforms.
• Required SkillsKnowledge of Digital Marketing concepts
• Social Media Marketing
• Meta Ads Manager
• Google Ads
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Google Analytics
• Email Marketing
• Content Marketing
• Lead Generation
• Basic Graphic Designing (Canva/Adobe Photoshop preferred)
• Video Marketing
• Copywriting
• Strong communication and analytical skills
• Preferred QualificationsBachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
• 1–3 years of experience in Digital Marketing (Freshers with strong skills may also apply).
• Certifications in Google Ads, Meta Blueprint, or Digital Marketing are an added advantage.
• Key Performance Indicators (KPIs)Number of qualified leads generated
• Cost per Lead (CPL)
• Return on Ad Spend (ROAS)
• Website traffic growth
• Social media engagement and follower growth
• Campaign conversion rates
• SEO keyword rankings
• Content performance metrics
• What We OfferOpportunity to work with a fast-growing real estate investment platform.
• Hands-on exposure to digital marketing campaigns.
• Professional growth and learning opportunities.
• Collaborative and innovative work environment.
• Performance-based incentives and career advancement opportunities.