Digital Marketing Specialist

lan and execute digital marketing campaigns across social media, search, email, and video platforms.

Create engaging creatives for ads, posts, stories, banners, thumbnails, and landing pages.

Optimize website and content for SEO, AEO, and GEO to improve discoverability across search and AI-driven platforms.

Edit short-form and long-form videos for Instagram, YouTube, LinkedIn, and other platforms.

Support and manage YouTube Live sessions, webinars, and live social broadcasts.

Write platform-specific copy, captions, hashtags, titles, descriptions, and metadata.

Manage content calendars and coordinate publishing across multiple channels.

Monitor campaign performance using analytics tools and prepare regular reports.

Conduct keyword research, competitor analysis, and content optimization.

Work with internal teams to maintain brand consistency across all digital assets.

Stay updated on digital trends, platform algorithms, and emerging content formats.

Required Skills

Proven experience in digital marketing and social media management.

Strong graphic design skills using tools like Canva, Figma, Photoshop, or similar.

Video editing skills using tools like Premiere Pro, CapCut, Final Cut Pro, or similar.

Good understanding of SEO, AEO, GEO, keyword research, and content optimization.

Experience with YouTube content, live streaming, and video distribution.

Strong copywriting and communication skills.

Familiarity with analytics tools such as Google Analytics, Search Console, and social media insights.

Ability to manage multiple projects and deadlines independently.