Quick Commerce Marketing Analyst

Position: Q-Commerce Marketing Analyst

Location: Indore, Madhya Pradesh (On-site)

Key Responsibilities

• Analyze Quick Commerce market trends, consumer behavior, and category performance across platforms like Blinkit, Zepto, Instamart, and BigBasket
• Monitor platform visibility, banners, search rankings, and promotional activities
• Track competitor activities, pricing trends, assortment gaps, and new launches in the Q-Commerce ecosystem
• Prepare reports and dashboards on platform performance, campaign visibility, and market insights
• Work closely with the marketing team to identify growth opportunities and improve brand presence across Q-Commerce platforms
• Analyze consumer trends and buying patterns to support marketing strategies
• Monitor campaign effectiveness, keyword trends, and customer engagement metrics
• Share actionable insights based on market intelligence and platform analytics

Required Skills

• Strong analytical and research skills.
• Advanced Excel and reporting knowledge.
• Understanding of Q-Commerce platforms and digital consumer trends.
• Good presentation and communication skills.
• Knowledge of FMCG market trends and category analysis.
• Power BI / Google Sheets knowledge is an added advantage.

Preferred Experience

• Master's/Bachelor's in Marketing.
• 2–5 years of experience in Q-Commerce, E-commerce Analytics, Digital Marketing Analytics, or FMCG Marketing.
• Experience working with Blinkit, Zepto, Swiggy, Instamart, BigBasket, or similar platforms preferred.