Counter Sales Executive

JOB DESCRIPTION

JEWELLERY SALES EXECUTIVE / SALES ASSOCIATE

Position Summary

The Jewellery Sales Executive is responsible for delivering an exceptional customer experience, achieving sales targets, promoting jewellery collections and investment schemes, and maintaining the highest standards of professionalism, product knowledge, and customer relationship management. The role directly contributes to showroom revenue growth, customer retention, and brand reputation.

Key Responsibilities

Sales & Revenue Generation

• Achieve assigned monthly sales targets.
• Convert showroom walk-ins into successful sales.
• Upsell and cross-sell jewellery products and schemes.
• Promote gold saving and investment plans.
• Generate repeat business and customer referrals.

Customer Experience

• Welcome and assist customers professionally.
• Understand customer requirements, preferences, and budgets.
• Provide personalized product recommendations.
• Ensure a premium luxury retail experience.
• Resolve customer concerns promptly and professionally.

Product Consultation

• Demonstrate strong knowledge of Gold, Diamond, Silver, Bridal, Polki, Kundan, and Antique Jewellery.
• Explain purity, hallmarking, certifications, pricing, making charges, exchange, and buyback policies.
• Guide customers on jewellery care and maintenance.

Customer Relationship Management (CRM)

• Collect and maintain customer data.
• Conduct follow-ups for purchases, schemes, birthdays, anniversaries, and promotions.
• Build long-term customer relationships and loyalty.

Inventory & Security Compliance

• Handle jewellery with utmost care.
• Follow stock movement and inventory SOPs.
• Ensure product tag accuracy and stock accountability.
• Adhere to all showroom security protocols.

Operational Excellence

• Maintain showroom display standards and visual merchandising.
• Support billing and documentation processes.
• Submit daily sales and customer activity reports.
• Participate in training, meetings, and product knowledge sessions.

Knowledge & Skills Required

Product Knowledge

• Gold, Antiques, Polki, Diamond, Silver & Precious Stones
• BIS Hallmarking & HUID Standards
• Jewellery Pricing & Making Charges
• Exchange & Buyback Policies
• Jewellery Investment Schemes

Professional Skills

• Sales & Negotiation
• Customer Relationship Management
• Communication & Presentation
• Problem Solving
• Team Collaboration
• Basic Computer & POS Knowledge

Performance Evaluation (KRA & KPI)

KRA

KPI

Weightage

Sales Achievement

Monthly Sales Target Achievement

35%

Customer Conversion

Walk-in to Sales Conversion Ratio

15%

CRM & Customer Retention

Data Collection, Follow-ups & Referrals

10%

Scheme Sales

Gold & Diamond Investment Schemes

10%

Customer Satisfaction

Feedback & Repeat Business

10%

Product Knowledge

Customer Guidance & Presentation

  5%

Inventory Compliance

Stock Accuracy & SOP Adherence

  5%

Attendance & Discipline

Punctuality, Grooming & Compliance

  5%

Teamwork & Reporting

Coordination & Reporting Accuracy

  5%

Total

100%

Qualification & Experience

• Graduate preferred.
• Minimum 2 – 4 years of retail jewellery (Gold, Diamond) or luxury retail (Polki, Antiques) sales experience preferred.
• Freshers with excellent communication and sales aptitude may also apply.
• Only Females Required.

Career Progression

Sales Executive → Senior Sales Executive → Counter In-Charge → Sales Supervisor → Sales Manager → Floor Manager