Digital Marketing Executive

Shoolin Business - "GainScale" offer end-to-end consulting services and tailored business strategies for Start-ups, SMBs and Large Enterprises. Our experience and expertise across industries and tools help to significantly improve business efficiencies, drive sustainable growth and scale businesses to the next level. We partner with our clients from vision to implementation, ensuring progressive excellence every day. 

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 GainScale 

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Position Overview:

We are looking for a Digital Marketing Executive (SEO & Paid Marketing) who will be responsible for executing and optimizing both organic and paid marketing initiatives. The role involves working on SEO (on-page, off-page, and basic technical aspects) along with managing and improving performance campaigns on platforms like Google Ads and Meta Ads.

This position is ideal for someone with 1–2.5 years of hands-on experience who has a strong understanding of digital marketing fundamentals and is eager to take ownership of execution while continuously learning and improving campaign performance.

You will work closely with cross-functional teams to drive traffic, generate leads, and enhance overall digital presence through a mix of SEO and paid marketing efforts.

Key Responsibilities:

SEO (Organic Marketing):

• Execute and optimize on-page and off-page SEO activities as per best practices.
• Conduct keyword research, competitor analysis, and track keyword rankings.
• Implement basic link-building strategies using white-hat techniques.
• Work with content and marketing teams to ensure SEO-friendly content creation.
• Identify and suggest improvements in website structure, content, and internal linking.
• Perform basic technical SEO tasks (meta tags, schema implementation support, sitemaps, etc.).
• Monitor website performance using tools like Google Analytics (GA4) and Search Console.
• Stay updated with SEO trends, algorithm updates, and industry best practices.

Paid Marketing (Performance Marketing):

• Assist in planning and executing paid campaigns on platforms like Google Ads and Meta Ads.
• Manage campaign setup including keyword targeting, audience selection, and ad creatives.
• Monitor campaign performance and optimize for key metrics like CTR, CPC, and conversions.
• Support A/B testing of ad copies, creatives, and landing pages.
• Track and report campaign performance with actionable insights.
• Ensure efficient budget utilization under defined guidelines.

General Responsibilities:

• Work closely with cross-functional teams (content, design, tech) for campaign execution.
• Contribute to improving overall digital marketing performance across channels.
• Support in achieving monthly traffic, lead, and conversion targets.

Qualifications:

• 1–2.5 years of experience in Digital Marketing (SEO + Paid Ads exposure preferred).
• Hands-on experience with SEO basics and paid advertising platforms.
• Familiarity with tools like GA4, Search Console, and keyword research tools.
• Experience in a startup or fast-paced environment is a plus.

Required Skills:

• Strong understanding of SEO fundamentals (on-page & off-page).
• Basic knowledge of paid marketing concepts (Google Ads, Meta Ads).
• Good analytical and problem-solving skills.
• Ability to manage multiple tasks and meet deadlines.

Soft Skills:

• Good communication skills
• Proactiveness and ownership mindset (must-have)
• Detail-oriented and willing to learn
• Positive and deadline-driven approach