Social Media Manager

ResponsibilitiesSocial Media ManagementManage and grow all social media platforms:

• Instagram
• Facebook
• YouTube
• LinkedIn
• Google Business Profile (Google My Business)
• Content Planning & CreationCreate monthly content calendars.
• Generate fresh and trending content ideas regularly.
• Write engaging captions, posts, hooks, and content copies.
• Coordinate with designers and video editors for content execution.
• Ensure consistent posting across all platforms.
• Organic Growth & EngagementIncrease followers organically.
• Improve engagement rate, reach, likes, comments, shares, and saves.
• Build and nurture an active community around the brand.
• Monitor audience behavior and optimize content accordingly.
• Brand Building & StrategyDevelop and execute brand growth strategies.
• Suggest new initiatives to improve brand visibility and authority.
• Research competitors and industry trends.
• Create campaigns that strengthen brand positioning.
• YouTube GrowthPlan content strategy for YouTube.
• Optimize titles, descriptions, thumbnails, and SEO.
• Increase subscribers, watch time, and overall channel performance.
• Google Business Profile ManagementRegularly update posts and business information.
• Improve local visibility and reviews.
• Monitor and respond to customer feedback.
• PR & Brand PartnershipsIdentify PR opportunities for brand exposure.
• Coordinate PR articles and media placements.
• Build relationships with industry influencers, creators, and media houses.
• Arrange podcasts, interviews, and collaboration opportunities with relevant personalities and brands.
• Help establish the founder and company as an authority in the industry.
• Reporting & AnalyticsTrack key performance metrics.
• Prepare weekly and monthly performance reports.
• Share actionable insights and improvement plans.
• Demonstrate measurable growth across platforms.

Key Performance Indicators (KPIs)The candidate will be evaluated based on:

• Organic follower growth
• Engagement rate improvement
• Reach and impressions growth
• Content performance
• YouTube subscriber growth
• Google Business Profile growth
• Brand mentions and PR coverage
• Podcast and collaboration opportunities generated
• Overall brand awareness and reputation growth
• Required SkillsStrong understanding of Instagram, Facebook, YouTube, LinkedIn & Google Business Profile.
• Excellent content writing and copywriting skills.
• Knowledge of social media algorithms and organic growth strategies.
• Experience with content planning and community management.
• Understanding of branding, storytelling, and personal branding.
• Knowledge of PR outreach, media relations, and podcast collaborations.
• Basic understanding of Canva, Photoshop, or design tools.
• Strong analytical and reporting skills.

Ideal Candidate✔ Can independently manage all social media platforms.

✔ Brings new content and growth ideas proactively.

✔ Thinks like a brand builder, not just a content poster.

✔ Understands organic growth and audience psychology.

✔ Can create authority, trust, and visibility for the brand.

✔ Has experience with PR, podcasts, influencer collaborations, and reputation management.

How to ApplyPlease share:

1. Updated Resume
2. Portfolio / Previous Work
3. Social Media Accounts Managed
4. Growth Results Achieved (Screenshots Preferred)
5. Expected Salary
6. Current Notice Period