Sales & Marketing Executive

Key Responsibilities:

Sales Execution

Develop and manage sales for ice cream, idli, dosa batter, and related products in assigned territory

Appoint and manage distributors, retailers, and food outlets

Achieve monthly and quarterly sales targets

Ensure product availability in general trade, modern trade, and HoReCa (Hotels/Restaurants/Cafés)

Market Development

Identify new business opportunities (retail shops, supermarkets, street vendors, cloud kitchens)

Expand distribution network and increase market penetration

Monitor competitor activities, pricing, and promotions

Marketing Activities

Plan and execute promotional campaigns, sampling activities, and local marketing events

Coordinate branding activities like banners, freezers (for ice cream), and in-store visibility

Support digital/local advertising initiatives

Customer Relationship Management

Build strong relationships with retailers, distributors, and key accounts

Handle customer queries, feedback, and complaints efficiently

Ensure timely collections and payment follow-ups

Operations & Reporting

Maintain daily sales reports and market visit reports

Track stock levels and coordinate with supply chain/logistics

Ensure proper storage conditions (especially cold chain for ice cream)