Sales & Marketing Manager

Job Title: Marketing Head – Management Programs

Location: GRV Academy, Devanahalli campus, Bengaluru

Job Type: Full-time

About GRV Academy GRV Academy is a premier institution in Bengaluru offering high-quality management programs aimed at nurturing future business leaders. With a focus on practical learning, industry collaboration, and global perspectives, GRV Academy equips students with the skills needed to excel in the corporate world.

Job Summary- The Marketing Head – Management Programs will be responsible for developing and executing marketing strategies to enhance brand visibility, increase student enrollments, and position GRV Academy as a leading institution for management education. This role requires a dynamic leader with expertise in digital and offline marketing, strategic partnerships, and student outreach.

Key Responsibilities

Marketing Strategy & Execution:

• Develop and implement a comprehensive marketing plan for GRV Academy’s management programs.
• Identify target audiences and craft campaigns to attract potential students.
• Conduct market research to understand competitor strategies, industry trends, and student preferences.

Digital Marketing & Lead Generation:

• Oversee online marketing campaigns across social media, Google Ads, SEO, email marketing, and content marketing.
• Optimize lead generation efforts through paid and organic channels.
• Analyze digital marketing performance and make data-driven improvements.

Branding & Communication:

• Ensure a strong and consistent brand presence across all marketing channels.
• Collaborate with creative teams to develop engaging promotional materials, brochures, and advertisements.
• Maintain relationships with PR agencies, media houses, and influencers for brand promotions.

Student Outreach & Partnerships:

• Organize webinars, seminars, and open houses to engage prospective students.
• Develop partnerships with schools, colleges, and corporate organizations for brand promotion and student referrals.
• Represent GRV Academy at education fairs, career expos, and networking events.

Admissions Support & Conversion:

• Work closely with the admissions team to enhance lead nurturing and conversion strategies.
• Implement CRM tools and automation to streamline the enrollment process.
• Monitor and optimize the applicant journey to improve conversion rates.

Team Leadership & Budget Management:

• Lead the marketing team, providing direction, training, and performance management.
• Manage the marketing budget effectively to maximize ROI.
• Coordinate with academic and administrative teams to align marketing efforts with institutional goals.

Qualifications & Experience

• Master’s degree in Marketing, Business Administration, or a related field.
• 5-10 years of experience in education marketing, preferably for management programs.
• Proven expertise in digital marketing, brand strategy, and lead generation.
• Strong leadership skills with experience in managing teams and budgets.
• Excellent communication, negotiation, and analytical skills.

Key Competencies

✅ Strategic Thinking & Problem Solving

✅ Digital Marketing & SEO Knowledge

✅ Creativity & Brand Development

✅ Data-Driven Decision Making

✅ Relationship Building & Networking

Why Join GRV Academy?

• Be part of a prestigious institution shaping future business leaders.
• Lead impactful marketing campaigns in the education sector.
• Work in a dynamic and collaborative environment in Bengaluru.

Interested candidates can apply by sending their resume to munir@grvacademy.com