Area Sales Manager (B2B)

Job Summary

Bazoki Retail Services Pvt. Ltd. is seeking a dynamic and result-oriented Area Sales Manager – B2B Sales to drive business growth across the assigned territory. The role involves acquiring new business clients, managing existing B2B accounts, expanding distributor and retailer networks, and achieving sales targets for Bazoki’s retail and grocery delivery solutions.

The ideal candidate should have strong experience in field sales, channel sales, institutional sales, or FMCG/e-commerce distribution, with the ability to build long-term relationships and lead market expansion initiatives.

Key Responsibilities

Sales & Business Development

• Achieve monthly, quarterly, and annual B2B sales targets within the assigned area.
• Develop and execute territory sales plans to maximize market penetration.
• Generate leads through field visits, cold calling, networking, and referrals.
• Present Bazoki’s products/services and negotiate commercial terms with clients.

Channel & Account Management

• Build and maintain strong relationships with distributors, dealers, retailers, and key accounts.
• Ensure regular order generation, repeat business, and customer retention.
• Monitor stock availability, order fulfillment, and service levels for B2B customers.
• Resolve customer concerns and coordinate with internal teams for timely support.

Market Expansion

• Expand Bazoki’s presence in existing and new markets across the assigned territory.
• Identify untapped business opportunities and potential channel partners.
• Increase active customer base, outlet coverage, and sales volume.
• Track competitor activities, pricing, promotions, and market trends.

Team & Performance Management

• Lead, guide, and motivate Sales Executives or field representatives (if assigned).
• Set sales targets and monitor daily/weekly performance.
• Conduct market visits and joint calls with the sales team.
• Provide training to improve productivity.

Reporting & Coordination

• Prepare daily sales reports, territory performance reports, and sales forecasts.
• Maintain accurate records of customer visits, orders, collections, and pipeline.
• Coordinate with operations, logistics, customer support, and finance teams.
• Ensure timely payment collections and adherence to company policies.

Key Performance Indicators (KPIs)

• Achievement of sales revenue targets
• Active retailer/distributor coverage
• Order frequency and repeat business
• Market expansion in assigned territory
• Collection efficiency and outstanding control
• Team productivity

Required Qualifications

• Graduate in any discipline; MBA/PGDM in Sales & Marketing preferred.
• Minimum 3–7 years of experience in B2B sales, channel sales, FMCG sales, retail distribution, e-commerce, or grocery industry.
• Proven track record of achieving sales targets.
• Experience in handling retailers, distributors, wholesalers, or institutional clients.
• Valid driving license and willingness to travel extensively within the assigned area.

Required Skills

• Strong B2B sales and negotiation skills
• Channel partner and distributor management
• Relationship building and customer retention
• Territory planning and market development
• Excellent communication and presentation skills
• Leadership and team management
• Problem-solving and decision-making ability
• Basic knowledge of MS Excel, CRM tools, and sales reporting

Preferred Candidate Profile

• Experience in grocery, FMCG, retail distribution, or e-commerce sales.
• Existing network of retailers, distributors, and wholesale buyers in West Bengal/Kolkata.
• Self-driven, target-oriented, and comfortable with field sales.
• Ability to work independently and manage multiple accounts.