Digital Marketing Lead

Job

Title: Digital Marketing Lead Specialist

Location:  Kolkata

Experience Required: Minimum 2 Years

Employment Type: Full-Time

Job Summary

We are seeking a results-driven Digital Marketing Lead Specialist with a minimum of 2 years of hands-on experience in lead generation and lead management through Meta Ads (Facebook &

Instagram) and Google Ads. The ideal candidate will be responsible for planning, executing, optimizing, and managing paid marketing campaigns that generate high-quality leads while maintaining cost efficiency and maximizing ROI.

Key Responsibilities

Plan, execute, and optimize lead generation campaigns across Meta Ads (Facebook & Instagram) and Google Ads.

Develop targeting, retargeting, and lookalike audience strategies to generate high-quality leads.

Monitor and optimize campaign performance based on CPL, CTR, Conversion Rate, and ROAS.

Track and manage leads through CRM systems, ensuring smooth lead flow to the sales team.

Analyze lead quality and campaign performance to improve conversions and ROI.

Set up and manage GA4, Google Tag Manager, Meta Pixel, and conversion tracking.

Prepare regular performance reports and conduct A/B testing on ads, audiences, and landing pages.

Collaborate with sales, design, and content teams to improve lead generation campaigns and conversion funnels

Requirements:

Minimum 2 years of experience in digital marketing with strong focus on lead generation.

Hands-on expertise in Meta Ads Manager and Google Ads.

Strong understanding of lead funnels, audience segmentation, and conversion optimization.

Experience with GA4, GTM, CRM tools, and marketing automation.

Ability to analyze data and make data-driven optimization decisions.

Experience managing monthly ad budgets and performance reporting.

Strong communication, leadership, and problem-solving skills.

Exposure to B2B and B2C lead generation campaigns.

Certifications in Google Ads and Meta Blueprint are a plus.

Key Performance Indicators (KPIs)

Number of qualified leads generated

Cost Per Lead (CPL)

Lead-to-conversion ratio

Return on Ad Spend (ROAS)

Campaign CTR and conversion rate

Lead quality and response efficiency