Digital Marketing Specialist

Job SummaryWe are seeking a highly motivated and results-driven Digital Marketing Strategist with hands-on experience in digital marketing campaigns, AI-powered marketing solutions, and the Andrometa platform. The ideal candidate will be responsible for developing, implementing, and optimizing digital marketing strategies to increase brand awareness, lead generation, customer engagement, and business growth.

• Key ResponsibilitiesStrategy & PlanningDevelop and execute comprehensive digital marketing strategies aligned with business objectives.
• Create and manage multi-channel marketing campaigns across SEO, PPC, social media, email marketing, and content marketing.
• Analyze market trends, competitor activities, and customer behavior to identify growth opportunities.
• Prepare monthly, quarterly, and annual marketing plans.
• AI & AutomationUtilize AI tools for content creation, campaign optimization, audience segmentation, and marketing automation.
• Leverage Andrometa and other AI-driven platforms to improve campaign performance and lead generation.
• Implement AI-based analytics and reporting systems for better decision-making.
• Stay updated with emerging AI technologies and digital marketing trends.
• Campaign ManagementPlan, execute, monitor, and optimize paid advertising campaigns on Google Ads, Meta Ads, LinkedIn, and other platforms.
• Manage lead generation campaigns and conversion funnels.
• Coordinate with content, design, and development teams to ensure successful campaign execution.
• Conduct A/B testing to improve campaign effectiveness.
• SEO & Content StrategyDevelop SEO strategies to improve website rankings and organic traffic.
• Guide content creation for blogs, landing pages, social media, and email campaigns.
• Monitor keyword performance and search engine updates.
• Analytics & ReportingTrack campaign KPIs and prepare detailed performance reports.
• Analyze website traffic, conversion rates, ROI, and customer acquisition metrics.
• Use tools such as Google Analytics, Search Console, Andrometa, and AI analytics platforms.
• Present actionable insights and recommendations to management.
• Required SkillsStrong knowledge of Digital Marketing, SEO, SEM, PPC, Social Media Marketing, and Email Marketing.
• Experience working with Andrometa and AI-powered marketing platforms.
• Proficiency in Google Ads, Meta Ads Manager, Google Analytics, Search Console, and CRM tools.
• Knowledge of AI tools such as ChatGPT, Gemini, Claude, Midjourney, or similar platforms.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation abilities.
• Ability to manage multiple projects and deadlines.
• QualificationsBachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
• Digital Marketing certifications will be an added advantage.
• 3+ years of experience in digital marketing strategy and campaign management.
• Proven track record of driving leads, conversions, and ROI through digital channels.
• Preferred QualificationsExperience in a digital marketing agency environment.
• Knowledge of marketing automation and CRM integrations.
• Experience managing AI-driven customer acquisition and lead nurturing campaigns.

Key Performance Indicators (KPIs):

• Lead Generation Growth
• Return on Ad Spend (ROAS)
• Website Traffic Growth
• Conversion Rate Optimization
• Customer Acquisition Cost (CAC)
• Search Engine Rankings
• Campaign ROI
• Marketing Automation Efficiency