Marketing Executive

Key Responsibilities

1. Sales & Revenue Generation

• Identify potential customers including hospitals, diagnostic labs, pathology centers, nursing homes, and distributors.
• Achieve monthly, quarterly, and annual sales targets for medical and surgical consumables.
• Conduct regular field visits for lead generation, product pitching, and order follow-up.

2. Product Promotion & Demonstration

• Provide product demonstrations and explain technical features, benefits, and usage guidelines to doctors, technicians, and purchase departments.
• Conduct presentations, sampling, and trials of consumables (e.g., syringes, PPE, gloves, surgical items, diagnostic consumables, disposables).
• Participate in hospital-level evaluations and ensure successful product adoption.

3. Customer Relationship Management

• Build and maintain strong relationships with key decision-makers: doctors, lab managers, biomedical teams, nursing staff, purchase managers, and store managers.
• Ensure customer satisfaction by resolving product issues, coordinating replacements, and addressing quality concerns.
• Maintain regular communication for repeat orders and long-term engagement.

4. Territory & Market Management

• Plan and execute daily field activities within the assigned territory.
• Identify new business opportunities, market trends, and competitor activities.
• Maintain customer databases, visit logs, and sales reports.

5. Coordination & Reporting

• Work closely with the internal marketing, logistics, and customer support teams to ensure smooth order fulfillment.
• Submit daily/weekly reports covering visits, leads, sales performance, and market insights.
• Participate in sales review meetings, training sessions, and product updates.

Key Performance Indicators (KPIs)

• Achievement of sales targets
• Customer acquisition and retention
• Number of productive field visits
• Repeat orders volume
• Market penetration and new account onboarding
• Feedback and satisfaction from hospitals/labs