Digital Marketing Trainer

Job Overview

We are seeking an energetic, highly skilled, and hands-on Digital Marketing Trainer who lives and breathes digital execution. In this role, you will go beyond theoretical lectures to train students, fresh graduates, and working professionals through live ad setups, real-time campaigns, and interactive workshops.

If you are a performance marketing whiz with deep expertise across SEO, social media advertising, and e-commerce growth—and you love mentoring people to achieve real skill mastery—this role is for you.

Key Responsibilities

1. Practical Training & Curriculum Execution

• Performance Marketing & Paid Ads: Deliver step-by-step practical training on Google Ads (Search, Display, Performance Max, Video), Meta Ads (Facebook/Instagram Ads Manager), LinkedIn Ads, and TikTok/Pinterest (if applicable).
• SEO & Analytics: Guide students through technical SEO audits, keyword research tools (Ahrefs, SEMrush), Google Search Console, and set up tracking via Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• E-Commerce Growth: Train students on e-commerce platforms (Shopify, WooCommerce), product feed optimization, Amazon PPC, and conversion rate optimization (CRO).
• Social Media & Content Strategy: Teach organic social strategy, content calendars, influencer marketing, and creative tools (Canva, AI content generators).

2. Student Engagement & MentorshipConduct highly interactive, workshop-style sessions (70% practical, 30% theory).

• Facilitate live campaign setups where students build and run real/simulated ad campaigns, manage budgets, and analyze live ROI.
• Review student assignments, campaign performance reports, and portfolio projects with personalized, actionable feedback.
• Provide 1-on-1 career guidance, mock interviews, and resume reviews for aspiring digital marketers.

3. Curriculum Updating & Project SupervisionKeep the course content constantly updated with the latest industry trends, algorithm changes, and emerging AI tools (ChatGPT for copy, Midjourney, ad automation tools).

• Assign and supervise real-world capstone projects (e.g., building a complete digital marketing strategy and executing live ads for a local business or e-commerce shop).

Required Skills & Qualifications

• Hands-On Expertise: Minimum 3+ years of active agency, brand, or freelance experience managing performance marketing budgets, SEO campaigns, and e-commerce stores.
• Tool Mastery: Advanced proficiency with Google Ads, Meta Ads Manager, GA4, GTM, SEMrush/Ahrefs, Shopify, and WordPress.
• Communication & Presentation: Exceptional verbal communication skills with the ability to simplify complex technical topics into easy-to-understand, engaging concepts.
• Passion for Mentorship: Demonstrated enthusiasm for teaching, patient problem-solving, and building student confidence.
• Education: Bachelor’s degree in Marketing, Communications, Business, or equivalent practical industry experience/certifications (Google Search/Display, Meta Certified Digital Marketing Associate).
• Preferred / Good to HavePrior experience as a trainer, workshop leader, or public speaker.
• Knowledge of marketing automation platforms (HubSpot, Mailchimp, Klaviyo).
• Understanding of growth hacking strategies and lead-nurturing funnels.

Why Join Us?

• Impact Lives: Shape the careers of future marketers and entrepreneurs.
• Continuous Learning: Access to industry events, tools, and continuous professional development.
• Collaborative Environment: Work in an interactive, tech-driven learning culture.