Google & Meta Ads Specialist

We are looking for a highly skilled Google Ads & Meta Ads Specialist who can independently manage paid advertising campaigns across Google and Meta platforms for multiple brands.

The ideal candidate should have strong hands-on experience in:

• Google Ads campaign planning and execution
• Meta Ads (Facebook & Instagram Ads)
• Performance marketing and lead generation
• Conversion tracking and optimization
• Audience targeting and campaign scaling
• ROAS-driven campaign management

This role requires someone analytical, performance-focused, and proactive, who understands both creative strategy and data-driven optimization to achieve strong campaign results.

Key ResponsibilitiesGoogle Ads ManagementPlan, create, and optimize:

• Search Ads
• Display Ads
• Performance Max Campaigns
• Shopping Ads (if applicable)
• YouTube Ads

Responsibilities include:

• Keyword research and bid optimization
• Campaign structure planning
• Ad copy creation and testing
• Improving ROAS, CTR, CPC, CPA
• Audience targeting and remarketing
• Budget allocation and scaling strategies

Meta Ads ManagementPlan and manage:

• Facebook Ads
• Instagram Ads
• Lead Generation Campaigns
• Conversion Campaigns
• Retargeting Campaigns

Responsibilities include:

• Audience research and targeting
• Creative performance analysis
• Funnel-based ad strategy
• A/B testing for creatives and copies
• Campaign scaling and optimization
• Tracking & AnalyticsSetup and manage:
• GA4
• Google Tag Manager
• Meta Pixel
• Conversion APIs
• Track conversions and lead attribution
• Analyze landing page and funnel performance
• Generate campaign performance reports
• Performance OptimizationMonitor daily campaign performance
• Improve campaign efficiency and lead quality
• Reduce CPL and improve conversion rates
• Identify new growth opportunities across paid channels
• Required Skills- Strong expertise in:
• Google Ads Manager
• Meta Ads Manager
• Google Analytics 4 (GA4)
• Google Tag Manager
• Understanding of:
• Conversion tracking
• Audience segmentation
• Remarketing strategies
• Funnel optimization
• Strong analytical and reporting skills
• Ability to manage multiple ad accounts and budgets
• Preferred Qualifications-Google Ads Certification preferred
• Meta Blueprint Certification is a plus
• Experience handling multiple client accounts preferred
• Understanding of landing page optimization and CRO is an advantage
• Experience in eCommerce and lead generation campaigns preferred