LEAD MANAGER

Job Title

Lead Manager – Lead Generation, Market Research, Business Intelligence & import export sales

Job Summary

We are seeking a proactive, analytical, and results-driven Lead Manager to drive business growth through strategic lead generation, market research, import-export intelligence, and sales strategy development. The ideal candidate will identify new business opportunities, analyse domestic and international markets, build quality lead databases, and support the sales team with actionable business insights.

Key Responsibilities

Lead Generation

* Generate high-quality B2B leads through online and offline research.

* Identify potential customers, distributors, importers, exporters, and business partners.

* Build and maintain a comprehensive lead database.

* Qualify leads based on business requirements and market potential.

* Coordinate with the Sales Team to ensure timely lead conversion.

* Monitor lead performance and continuously improve lead generation strategies.

Market Analysis & Research

* Conduct detailed market research to identify industry trends, customer behaviour, and emerging opportunities.

* Analyse competitor activities, pricing strategies, and market positioning.

* Prepare market intelligence reports for management.

* Identify new products, industries, and geographical markets for business expansion.

* Perform SWOT analysis and recommend growth opportunities.

Import-Export Research

* Research international trade opportunities and target export/import markets.

* Identify overseas buyers, suppliers, distributors, and manufacturers.

* Analyse trade statistics, import-export data, and country-specific demand.

* Study international trade regulations, tariffs, logistics, and documentation requirements.

* Support export business development initiatives.

Business Intelligence

* Collect, analyse, and interpret business data from multiple sources.

* Prepare dashboards, reports, and business presentations.

* Monitor industry developments and emerging business opportunities.

* Provide actionable insights to improve business performance and decision-making.

* Maintain accurate business and customer databases.

Sales Strategy Support

* Develop lead generation strategies aligned with business objectives.

* Assist in preparing sales plans and market penetration strategies.

* Identify high-potential customer segments.

* Support key account identification and customer acquisition planning.

* Collaborate with cross-functional teams to improve sales effectiveness.

Required Skills

* Strong B2B Lead Generation experience and sales.

* Excellent Market Research and Competitive Analysis skills.

* Knowledge of Import-Export business processes.

* Business Intelligence and data analysis capabilities.

* Advanced MS Excel, PowerPoint, and Google Sheets.

* Familiarity with CRM software and lead management tools.

* Strong analytical, research, and problem-solving abilities.

* Excellent written and verbal communication skills.

* Ability to interpret data and provide strategic recommendations.

* Strong organizational and time management skills.

Educational Qualification

* Bachelor's degree in Business Administration, Marketing, International Business, Economics, Commerce, or a related field.

* MBA (Marketing/International Business) is preferred.

Experience

* 2–5 years of experience in Lead Generation, Market Research, Business Development, Import-Export, or Business Intelligence.

* Experience in B2B sales support or international business research is highly preferred.

Key Performance Indicators (KPIs)

* Number of qualified leads generated.

* Lead-to-opportunity conversion rate.

* Accuracy and quality of market research reports.

* Identification of new business opportunities.

* Growth in target market database.

* Timely delivery of business intelligence reports.

* Contribution to sales pipeline and revenue growth.

* Effectiveness of sales and market expansion strategies.