SEO Specialist

Job Description (JD): SEO Specialist

Company: Travelexie (A Unit of CYC Group)

Department: Digital Marketing

Job Type: Full-Time

Location: Kolkata (Work from Office)

Experience: 2–5 Years

Salary: As per industry standards (Based on experience and performance)

About Travelexie: Travelexie is a premium travel company specializing in luxury holidays, international tours, honeymoon packages, family vacations, corporate travel, MICE, and customized travel experiences. We are looking for a passionate SEO Specialist who can drive organic growth, improve search rankings, and increase qualified website traffic.

Job SummaryWe are seeking a results-driven SEO Specialist responsible for planning, implementing, and optimizing search engine optimization strategies to improve organic visibility, website rankings, lead generation, and revenue. The ideal candidate should have strong technical SEO knowledge, content optimization skills, keyword research expertise, and hands-on experience with Google Search Console, Google Analytics, and leading SEO tools.

• Key Responsibilities
• On-Page SEO : Conduct comprehensive keyword research and competitor analysis.
• Optimize website pages, blogs, landing pages, and destination pages.
• Improve title tags, meta descriptions, headings, image alt text, and internal linking.
• Optimize URLs and site architecture.
• Improve content readability and search intent alignment.
• Implement schema markup where applicable.
• Technical SEO: Perform technical SEO audits and resolve crawl/indexing issues.
• Monitor Core Web Vitals and page speed performance.
• Improve website structure and mobile usability.
• Manage XML sitemaps and robots.txt.
• Identify and fix broken links, redirects, duplicate content, and canonical issues.
• Coordinate with developers to implement SEO recommendations.
• Content SEODevelop keyword-focused content strategies.
• Optimize travel blogs and destination guides.
• Recommend new content opportunities based on search trends.
• Ensure all published content follows SEO best practices.
• Off-Page SEO: Build high-quality backlinks through ethical white-hat strategies.
• Manage guest posting and outreach campaigns.
• Monitor backlink profiles and remove harmful links.
• Improve domain authority through strategic link-building initiatives.
• Local SEOOptimize Google Business Profiles.
• Improve local search rankings.
• Manage local citations and directory listings.
• Monitor customer reviews and reputation.
• Analytics & ReportingTrack keyword rankings and organic traffic.
• Monitor conversion rates and SEO KPIs.
• Prepare weekly and monthly SEO performance reports.
• Analyze user behavior using Google Analytics and Search Console.
• Recommend actionable improvements based on data.
• CollaborationWork closely with the Content, Design, Web Development, and Performance Marketing teams.
• Support website launches and migrations with SEO best practices.
• Stay updated with Google algorithm changes and industry trends.

Required Skills:

• Strong understanding of SEO fundamentals and best practices.
• Expertise in keyword research and search intent analysis.
• Knowledge of Technical SEO.
• Experience with On-Page and Off-Page SEO.
• Familiarity with HTML, CSS, and basic JavaScript.
• Experience in website audits.
• Understanding of Core Web Vitals.
• Knowledge of structured data/schema markup.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple SEO projects simultaneously.
• Tools & PlatformsGoogle Search Console
• Google Analytics 4 (GA4)
• Google Tag Manager
• Google Keyword Planner
• Ahrefs
• SEMrush
• Screaming Frog SEO Spider
• Moz
• Ubersuggest
• PageSpeed Insights
• Looker Studio
• WordPress
• Shopify
• Yoast SEO / Rank Math
• Educational QualificationBachelor's degree in Marketing, Business, IT, Computer Science, or a related field.
• SEO certifications from Google, HubSpot, SEMrush, or equivalent are an added advantage.

Preferred Experience:

• 2–5 years of hands-on SEO experience.
• Experience in the Travel, Tourism, Hospitality, or E-commerce industry is preferred.
• Proven track record of improving search rankings and increasing organic traffic.
• Key Performance Indicators (KPIs)Growth in organic website traffic.
• Improvement in keyword rankings.
• Increase in qualified organic leads.
• Improvement in website domain authority.
• Increase in conversion rate from organic traffic.
• Reduction in crawl errors and technical SEO issues.
• Growth in backlink quality and quantity.
• Improvement in Core Web Vitals.
• Increase in blog traffic and engagement.
• Monthly SEO performance against targets.
• What We OfferCompetitive salary and performance incentives.
• Career growth opportunities.
• Exposure to international travel brands and campaigns.
• Collaborative and innovative work environment.
• Learning and certification support.
• Employee travel benefits and discounts.

How to ApplyInterested candidates can send their updated resume and portfolio (if applicable) to the HR Department with the subject line:

Application for SEO Specialist – Travelexie