Social Media Manager

Social Media Manager — Job Description

Company: Holo Code Pvt. Ltd.

Location: Kolkata

Department: Social Media / Digital Marketing

Role Type: Full-time

About the Company Holo Code Pvt. Ltd. is a leading manufacturer of high-security hologram stickers, barcode labels, barcode labels with hologram, non-tearable hang tags with hologram, barcode printers, scanners, and labeling solutions. We work with garment manufacturers, packaging companies, FMCG brands, and businesses across India to help them improve branding, product security, inventory systems, and anti-counterfeit protection.

We are looking for a creative, responsible, and growth-oriented Social Media Manager who can build our online presence, generate quality leads, and position Holo Code as an authority in the printing, packaging, hologram, and garment labelling industry.

Job Title : Social Media Manager

Job Summary : We are hiring a Social Media Manager to plan, create, manage, and grow our social media presence across Instagram, LinkedIn, Facebook, YouTube, and WhatsApp. The candidate should understand content strategy, reels, copywriting, design coordination, lead generation, and brand building.

The role requires someone who can convert technical B2B products into simple, engaging, educational, and sales-driven content for business owners, garment manufacturers, procurement teams, and brand owners.

• Key Responsibilities - Content Planning & StrategyCreate monthly social media content calendars.
• Plan educational, authority-building, product-focused, and lead-generation content.
• Develop content ideas for reels, posts, carousels, stories, testimonials, and case studies.
• Understand target customers and create content around their pain points.
• Maintain an 80% education and 20% sales content approach
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• 2. Reels & Video ContentPlan short-form video topics for Instagram Reels, YouTube Shorts, and LinkedIn videos.
• Coordinate video shoots with the founder/team.
• Write basic reel scripts, hooks, captions, and CTAs.
• Edit or coordinate editing of videos with subtitles, music, transitions, and branding.
• Repurpose long videos into short clips.
• 3. Social Media ManagementManage Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Post content regularly as per schedule.
• Monitor comments, DMs, mentions, and enquiries.
• Reply professionally to basic customer queries.
• Forward serious leads to the sales team quickly.
• 4. Lead Generation SupportCreate posts and reels that generate B2B enquiries.
• Work closely with the sales team to understand customer objections.
• Create WhatsApp-friendly creatives and messages for nurturing leads.
• Track enquiries received from social media.
• Support Meta Ads and LinkedIn campaigns with creatives, captions, and audience ideas.
• 5. Branding & Design CoordinationCoordinate with graphic designers for high-quality creatives.
• Ensure brand consistency in logo, colors, fonts, messaging, and tone.
• Create visual ideas for product photoshoots, thumbnails, banners, and ads.
• Maintain a premium and professional B2B brand image.
• 6. Copywriting & CaptionsWrite strong captions for Instagram, LinkedIn, Facebook, and YouTube.
• Create hook lines, headlines, ad copy, and CTA lines.
• Write content in English, Hindi, and Hinglish where required.
• Make technical products easy to understand for business owners.
• 7. Analytics & ReportingTrack performance of posts, reels, ads, followers, reach, engagement, and leads.
• Prepare weekly and monthly social media reports.
• Identify what content is working and suggest improvements.
• Monitor competitor pages and industry trends.
• Required SkillsGood understanding of Instagram, LinkedIn, Facebook, YouTube, and WhatsApp marketing.
• Basic knowledge of B2B social media marketing.
• Strong content writing and caption writing skills.
• Ability to create reel ideas and short video scripts.
• Basic understanding of Meta Ads is preferred.
• Good coordination with designers, editors, and sales team.
• Comfortable with Canva, CapCut, Meta Business Suite, Instagram Insights, and LinkedIn.
• Basic knowledge of AI tools like ChatGPT, Canva AI, or similar tools will be an advantage.
• Good communication skills in English and Hindi/Hinglish.
• Preferred Candidate Profile1–4 years of experience in social media management.
• Experience in B2B, manufacturing, printing, packaging, garments, labels, or industrial products will be preferred.
• Creative mindset with business understanding.
• Should be disciplined with posting schedules and reporting.
• Should be able to understand customer psychology and create practical content.
• Must be willing to learn technical products and convert them into simple content.
• Key Performance IndicatorsConsistent posting as per content calendar.
• Growth in followers and engagement.
• Number of quality leads generated from social media.
• Improvement in reel views and profile visits.
• Timely response to comments and DMs.
• Quality of captions, creatives, and video concepts.
• Monthly content performance report.

Working StyleThe candidate will work closely with the founder, sales team, designers, and video editors. The role requires both creativity and execution discipline. The person should be proactive in suggesting content ideas and improving the company’s digital brand presence.

SalarySalary: As per experience and skill level

Job Type: Full-time

Location: Kolkata office

How to ApplyInterested candidates can send their resume, portfolio, and social media work samples to:

Email: mumbai@holocode.in

Website: www.holocode.in

Subject Line: Application for Social Media Manager – Holo Code Pvt. Ltd.