Social Media Marketing Strategist

Job Description – Social Media Marketing StrategistJob SummaryWe are looking for a creative and result-driven Social Media Marketing Strategist to plan, execute, and optimize social media strategies for multiple brands. The ideal candidate should be skilled in content planning, audience engagement, campaign management, performance analysis, and brand growth across major social media platforms.

Key Responsibilities: Develop monthly social media strategies and content calendars.

• Create platform-specific plans for Facebook, Instagram, LinkedIn, YouTube, X, and Google Business Profile.
• Conduct competitor and audience research.
• Coordinate with content, design, video, SEO, and performance marketing teams.
• Manage organic campaigns and support paid campaigns.
• Monitor community engagement and maintain brand reputation.
• Track performance metrics and prepare monthly reports.
• Identify trends and recommend new content and campaign ideas.

Required Skills: Strong knowledge of Facebook, Instagram, LinkedIn, YouTube, and Google Business Profile.

• Experience with Meta Business Suite and social media analytics.
• Good understanding of content strategy, digital marketing, and basic SEO.
• Familiarity with Canva or Adobe Creative Suite.
• Excellent communication, creativity, analytical thinking, and project management skills.

Qualifications: Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field.

• 2–5 years of experience in social media marketing.
• Agency experience and digital marketing certifications are preferred.

Key Performance Indicators (KPIs): Timely content calendar delivery.

• Growth in followers, reach, and engagement.
• Website traffic and lead generation.
• Client satisfaction and account retention.
• Overall campaign performance improvement.

Tools: Meta Business Suite, LinkedIn, YouTube Studio, Google Analytics (GA4), Google Search Console, Canva, Adobe Creative Suite, Microsoft Excel, Google Sheets, ChatGPT, and project management tools (ClickUp, Trello, Asana, etc.).

Personal Attributes: Creative, analytical, organized, detail-oriented, proactive, and capable of managing multiple client accounts while meeting deadlines.

Career Growth: Social Media Marketing Strategist → Senior Strategist → Digital Marketing Manager → Brand Strategy Manager → Head of Digital Marketing

Join our team to create impactful digital campaigns, build successful brands, and drive measurable business growth through innovative social media marketing.