Senior Sales Executive

Senior Executive - Sales

Job Description :

Job Title: Senior Executive - Sales

About the Function:

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About the role:

JOB TITLE: Senior Executive – Sales 
QUALIFICATION:
MBA in Sales & Marketing
Experience:
• 2 years’ experience in Alco - Bev sales or
• > 2 years experience in consumer sales (FMCG or Telecom)
Knowledge & skills:
• Client Relationships
• Sales Planning
• Emphasizing Excellence
Best suited for someone who
• Has experience in on-trade business.
• Believes in perfection when it comes to execution
• Has the self-confidence to deal with people across levels
• Happy to spend majority of time in the market
• Likes to carry out analysis
• Good at networking, strong on follow-ups and has ownership.

AREAS OF RESPONSIBILITY PERFORMANCE MEASURES
1. Volume achievement 
• Responsible for the brand wise / segment wise sales volume achievement in the territory by developing and monitoring individual sales objectives on monthly / quarterly and annual basis.
• Prepare the volume scheme and communicate the same to retailers.

2. GSV / NSR 
• Ensure the NSR/ GSV achievement in the territory is as per budget by selling profitable brands and 
maintaining the right brand mix.

3. WOD 
• Maintain the overall distribution of the brands by ensuring the availability of relevant SKUs and variants of the respective brands in the territory.
• Manage the new product launches in the region. 

4. Activation 
• Execute merchandising and promotional programs as per national and regional marketing strategies.
• Responsible for timely communication of the promotional scheme to the retailers and ensuring timely claim settlement of the schemes.
• Ensuring proper usage of brand and promotional elements.
• Responsible for training, deployment and evaluation of the third party employees. 

5. Reports
• Ensuring the visit frequency and coverage of the outlets in the territory is as per the daily journey plan.

• Responsible for the correct and timely submission of the claims and daily sales report and relevant reports.
• Execute of the marketing plans in the territory as per the guidelines of the from state / regional marketing team while working within company policies, resources and budgets.

6. Collection
• Maintain good relationship with retailers in their respective area and keeping the trade informed about pricing, promotion schemes etc.
• Ensure the collection of the outstanding from the market as per the organization's norm.

Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexible Working Statement: Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one.

Diversity statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

Kolkata Sales

Additional Locations :

Job Posting Start Date :

2026-03-30

Experience Level

Senior Level