Digital Marketing Executive

Job Description: Google/Meta Executive

Company: Communicadence India

Location: Lucknow Branch Office

Department: Digital Marketing

Employment Type: Full-Time

Salary: ₹15,000 – ₹25,000 per month

Experience: Minimum 1 Year of Proven Work Experience in Google and Meta Advertising

About Communicadence

Communicadence India is a dynamic and growing communications agency dedicated to delivering exceptional marketing solutions to our diverse clientele. We are looking for a talented and result-driven Google/Meta Executive to join our Lucknow team and manage the digital marketing campaigns of our clients. If you are passionate about digital advertising and have a proven track record of driving performance, we want to hear from you. 

Role Overview

As a Google/Meta Executive, you will be responsible for the end-to-end management of paid advertising campaigns across Google and Meta platforms. You will play a key role in planning, executing, and optimizing campaigns to achieve client goals, from lead generation to increasing brand visibility. Your focus will be on delivering measurable results by using data-driven strategies and staying current with industry trends. 

Key Responsibilities

Campaign Management

·       Plan, launch, and manage end-to-end advertising campaigns on Google Ads (including Search, Display, Performance Max, and YouTube) and Meta Ads (Facebook and Instagram). 

·       Conduct comprehensive keyword research, audience targeting, and competitor analysis to build effective campaigns. 

·       Create and manage ad copies, creatives, and landing page assets in collaboration with the creative and content teams. 

Optimization & Analysis

·       Monitor and optimize campaigns daily based on key performance indicators such as CPL (Cost Per Lead), CPA (Cost Per Acquisition), CTR (Click-Through Rate), ROAS (Return on Ad Spend), and conversion rates. 

·       Conduct A/B testing on ad creatives, copy, audiences, and landing pages to identify the best-performing assets and scale successful campaigns. 

·       Effectively manage and allocate client budgets across multiple platforms to ensure maximum efficiency and ROI. 

Reporting & Collaboration

·       Generate detailed weekly and monthly performance reports with actionable insights and strategic recommendations for clients and internal stakeholders. 

·       Lead client performance calls, presenting campaign performance, insights, and future action plans with confidence and clarity. 

·       Work closely with graphic designers and content writers to develop high-converting ad creatives and copy. 

Required Skills & Qualifications

Experience

·       Minimum 1 year of hands-on experience in paid media management on Meta Ads Manager and Google Ads. 

·       Proven experience in planning, launching, and independently managing campaigns with real advertising budgets. 

·       Experience in a digital marketing agency setting is a strong advantage. 

Technical Skills

·       Deep understanding of Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads (Facebook/Instagram) platforms. 

·       Proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM) for conversion tracking and reporting. 

·       Strong understanding of key performance metrics: CPL, CPA, CTR, ROAS, and Conversion Rate. 

·       Experience with A/B testing and data-driven campaign optimization. 

Soft Skills

·       Analytical mindset with the ability to interpret complex data and turn it into successful marketing strategies. 

·       Strong communication and presentation skills to articulate campaign goals, insights, and results to clients and internal teams. 

·       Excellent problem-solving skills and the ability to work independently, managing campaigns and budgets with minimal supervision. 

·       Strong organizational and time management skills to handle multiple client accounts and meet deadlines. 

Why Join Communicadence?

·       Be part of a creative, fast-paced agency environment where your ideas and results make a real impact. 

·       Opportunity to manage campaigns for diverse clients across various industries. 

·       A collaborative and growth-focused workplace that values professional development. 

How to Apply

If you are a passionate and data-driven digital marketer looking for an exciting opportunity in Lucknow, we would love to hear from you.

Please send your resume and a brief cover letter highlighting your relevant experience to hrcommunicadenceindia@gmail.com or contact us at 8447588883.

Join Communicadence India and be part of a team that drives real results!