Digital Marketing Manager

Mingrow – The AI Business OS is an AI-powered SaaS platform helping businesses manage CRM, Sales, HR, Finance, Projects, Customer Support, Marketing Automation, and Business Operations from one unified platform.

Our mission is to build India's leading AI Business Operating System for startups, MSMEs, agencies, and enterprises.

Role OverviewWe are looking for a highly analytical and result-driven Performance Marketing Executive who can generate high-quality B2B leads, optimize digital campaigns, reduce customer acquisition costs, and contribute directly to subscription revenue growth.

This role is revenue-focused, not just marketing-focused.

Your success will be measured by qualified leads, booked demos, customer acquisition, CAC, and ARR generated.

• Key ResponsibilitiesCampaign ManagementPlan, launch, and optimize Google Ads campaigns.
• Manage Meta (Facebook & Instagram) Ads.
• Create LinkedIn Ads for B2B audiences.
• Execute YouTube Ads campaigns.
• Continuously optimize campaigns based on performance.
• Lead GenerationGenerate qualified B2B SaaS leads.
• Build and optimize landing pages.
• Improve conversion rates.
• Reduce Cost Per Lead (CPL).
• Increase Marketing Qualified Leads (MQLs).
• Analytics & TrackingConfigure Google Analytics 4 (GA4).
• Set up Google Tag Manager (GTM).
• Manage Meta Pixel and Conversion API.
• Track campaign attribution using UTM parameters.
• Prepare weekly and monthly performance reports.

Funnel OptimizationManage and improve the complete funnel:

Ads → Landing Page → Lead Form → CRM → Demo Booking → Sales → Subscription

• A/B TestingHeadlines
• Ad Creatives
• CTAs
• Landing Pages
• Forms
• Audience Segments
• Marketing AutomationCRM integrations
• Email workflows
• WhatsApp automation
• Lead nurturing sequences
• Remarketing campaigns

CollaborationWork closely with:

• Sales Team
• Graphic Designer
• Video Editor
• Full Stack Developer
• Founder

to improve marketing ROI.

Required SkillsMust Have:

• Google Ads
• Meta Ads
• LinkedIn Ads
• Google Analytics 4 (GA4)
• Google Tag Manager
• Conversion Tracking
• Meta Pixel
• Conversion API
• Landing Page Optimization
• Lead Generation
• A/B Testing
• Excel / Google Sheets
• Looker Studio Reporting
• CRM knowledge

Good to Have:

• SaaS Marketing
• B2B Marketing
• HubSpot
• Zoho CRM
• WhatsApp Marketing
• Email Marketing
• SEO Fundamentals
• Preferred Experience2–5 years in Performance Marketing.
• Experience in B2B SaaS or software companies.
• Experience managing monthly ad budgets of ₹1 lakh or more.
• Proven track record of generating qualified leads.
• Experience with subscription-based products.

Key Performance Indicators (KPIs)Monthly Expectations:

• Generate 150–250 Marketing Qualified Leads (MQLs).
• Achieve Cost Per Lead (CPL) within the approved budget.
• Deliver 50–80 qualified demo bookings.
• Maintain Landing Page Conversion Rate above 10%.
• Improve CTR and Quality Score across campaigns.
• Reduce Customer Acquisition Cost (CAC) month over month.
• Achieve agreed Marketing Qualified Pipeline Value.
• Tools You'll UseGoogle Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• Google Analytics 4
• Google Tag Manager
• Looker Studio
• Google Search Console
• Mingrow CRM
• Canva / Figma (basic understanding)
• Microsoft Excel / Google Sheets
• What We're Looking ForStrong analytical mindset.
• Data-driven decision making.
• Excellent problem-solving skills.
• Ownership mentality.
• Fast learner.
• Growth-focused attitude.
• Ability to work independently.
• What We OfferCompetitive salary.
• Performance-based incentives.
• Opportunity to build one of India's fastest-growing AI SaaS platforms.
• Direct mentorship from the Founder.
• High ownership and career growth.
• Exposure to AI, SaaS, automation, and enterprise software.