Social Media Manager

• Social Media Strategy & PlanningDevelop monthly and quarterly social media strategies aligned with brand goals.
• Create platform-specific growth plans for Facebook, Instagram, and LinkedIn.
• Maintain a consistent brand voice and visual identity across all platforms.
• Plan and manage monthly content calendars.

• Content Creation & Publishing
• Mangment of Social posts, reels, stories, banners, and campaign creatives.
• Ensure content quality, creativity, clarity, and brand alignment.
• Write or refine catchy captions, hashtags, and CTAs.
• Coordinate with designers, video editors, and copywriters to produce on-time deliverables
• Achieve targeted follower growth on Facebook, Instagram, and LinkedIn.
• Increase profile engagement through daily interactions (likes, comments, DMs, story responses).
• Manage community engagement — respond to comments, messages, and inquiries promptly.
• Develop strategies to improve organic reach and engagement rate.

Performance Marketing (Paid Ads)

• Plan, execute, and optimize paid campaigns on Facebook Ads Manager & Meta Business Suite.
• Handle lead generation, traffic campaigns, retargeting, and conversion-focused ads.
• Optimize ad creatives, audience targeting, bidding, and budgets.
• Monitor daily ad performance to maintain CPL/CPA targets.
• Prepare weekly paid ad performance reports.

Analytics & Reporting

• Track performance KPIs: reach, impressions, engagement, CTR, followers, leads, CAC.
• Use tools like Meta Insights, LinkedIn Analytics, and Google Analytics.
• Prepare weekly and monthly performance reports with insights and recommendations.
• Identify best-performing content and repeat success patterns. 

Competitor & Trend Analysis

• Monitor competitor social media activities and performance.
• Stay updated with latest trends in Meta ads, Instagram Reels, LinkedIn content, and global social media strategies.
• Implement trending formats, audio, and content styles to boost visibility.