SEO Specialist

We are hiring a SEO SPECIALIST for AIO, SEO & ORM to own the entire organic discovery and brand reputation function for Hola Prime. This is a senior, hands-on leadership role with end-to-end responsibility for how Hola Prime is found, ranked, mentioned, and perceived across Google, AI search platforms (ChatGPT, Perplexity, Gemini, Claude, AI Overviews), and review ecosystems (Trustpilot, Forex Peace Army, Reddit, Quora, YouTube, and category-specific forums).

Key Responsibilities

1. AI Optimisation (AIO) & AI Search Visibility•   

•  Strategy: Own Hola Prime's visibility across AI Overviews, ChatGPT, Perplexity, Gemini, Claude, and emerging AI answer engines.

•    Execution: Build the AIO framework covering entity optimisation, llms.txt, structured data, schema layering, content chunking, citation-worthiness, and AI-readable content architecture.

•    Research: Identify high-intent prop-trading queries on AI platforms, reverse-engineer cited sources, and build content/PR plans to enter the citation set.

•    Measurement: Establish tracking for AI mentions, AI citations, share-of-voice in LLM responses, and prompt-level rank monitoring across key trader queries.

2. Search Engine Optimisation (SEO)

•    Full-stack ownership: Own technical SEO, on-page SEO, content SEO, international SEO, and link/PR-driven authority building across all Hola Prime web properties.

•    Growth targets: Drive month-over-month growth in non-brand keyword rankings, organic traffic, and organic conversions across our top 50 priority keywords.

•    Technical: Run technical audits (Core Web Vitals, crawl budget, indexation, schema, hreflang, JS rendering) and orchestrate fixes with the engineering team.

•    Content strategy: Build topic clusters, programmatic SEO plays, and trader-intent-mapped content calendars across blog, landing pages, glossaries, and comparison pages.

•    International: Recover and grow international visibility across our top markets (MENA, LATAM, SEA, South Asia).

3. Online Reputation Management (ORM)

•    Narrative ownership: Own the brand narrative across Trustpilot, Forex Peace Army, Reddit, Quora, YouTube comment sections, prop-trading Discord/Telegram communities, and adjacent review surfaces.

•    Listening + response: Build a 24/7 listening and response system covering sentiment monitoring, response SLAs, escalation playbooks, and proactive review acquisition campaigns from funded traders.

•    Reputation engineering: Identify and neutralise negative narratives before they scale; surface positive stories systematically across high-authority surfaces.

•    Brand mention growth: Grow earned brand mentions month-over-month across forums, podcasts, YouTube reviews, news, and trader communities, owning the unlinked-mention to linked-mention conversion funnel.

•    Technical ORM: Use technical ORM levers: SERP displacement, knowledge panel optimisation, Wikidata/Wikipedia presence, schema-led featured snippet capture, and review syndication.

4. AI Tooling, Workflow Design & Automation

•    AI-first operator: Build the AI-augmented operating system for the AIO/SEO/ORM function, combining LLMs, scraping, monitoring tools, and orchestration platforms (n8n, Zapier, Make, custom scripts) to automate everything that does not require human judgement.

•    Tooling fluency: Operate fluently across ChatGPT, Claude, Perplexity, Gemini, plus SEO/ORM-specific AI tools (SurferSEO, Ahrefs AI, SEMrush, Frase, AlsoAsked, MarketMuse, Brand24, Mention, Awario, etc.).

•    Workflow design: Design end-to-end workflows for content production, technical audits, backlink prospecting, review monitoring, response drafting, competitor tracking, and SERP analysis, with humans in the loop only where it matters.

Must-Haves

•    3 to 4 years of progressive experience in SEO/ORM

•    Demonstrable, recent track record of driving organic growth and reputation outcomes for a B2C or D2C brand, ideally in fintech, trading, crypto, gaming, or another high-stakes high-volume vertical.

•    Deep, hands-on fluency with AI tools (ChatGPT, Claude, Perplexity, Gemini) and proven ability to use them to automate workflows, not just generate content.

•    Strong understanding of how AI Overviews, AI search engines, and LLM citation behaviour actually work, with a point of view on how to influence them.

•    Technical SEO competence: schema, Core Web Vitals, log analysis, crawl behaviour, JS rendering, international SEO, programmatic SEO.

•    Sophisticated ORM toolkit: SERP displacement, review acquisition, narrative control, listening tools, and a calm, sharp head in reputation crises.

•    Strong analytical skills, comfortable in GA4, GSC, Looker Studio, BigQuery (basic SQL), Ahrefs, SEMrush, Brand24, and similar.

•    Excellent written and verbal communication; able to deal with leadership, agencies, influencers, and platform partners with equal fluency.

Good-to-Haves

•    Experience in the prop trading, forex, or broader trading industry.

•    Working knowledge of paid media, MarTech, and attribution, enough to coordinate with our performance marketing and analytics functions.

•    Experience with no-code automation (n8n, Make, Zapier) and light scripting (Python, JS) to build internal tools.

•    Experience handling international ORM across multiple languages and regions.