Digital Marketing And Operations Executive

Job Title- : Monetization Ops Executive

The Monetization Ops Executive will be responsible for conceptualising, executing and optimising

targeted marketing campaigns to drive user engagement and revenue growth. The ideal candidate will

have a blend of creativity, strong ownership and fluent data analysis capabilities to effectively

contribute to the task.

Key Responsibilities

Conceptualising content for marketing campaigns:

● Develop innovative and engaging content ideas for marketing campaigns.

● Ensure that content is tailored to target audiences and meets campaign objectives.

Engaging with Brands

● Collaborate with brands for better understanding of SKUs and their target customer cohorts.

● Handle day-to-day conversations and follow up on collaterals on a timely basis.

Manage End-to-End Targeted Marketing Campaigns

● Own development and implementation of marketing campaigns across Push, SMS,

WhatsApp, and other channels.

● Collaborate with cross-functional teams to create compelling content and messaging tailored

to different customer segments.

● Support the execution of A/B tests and experiments to evaluate the effectiveness of different

marketing tactics.

● Conduct market research to identify trends and opportunities for improving campaign metrics

Performance Reporting And Analysis

● Track and analyse key performance indicators (KPIs) for marketing campaigns.

● Generate detailed performance reports to evaluate the effectiveness of campaigns.

● Provide actionable insights and recommendations based on data analysis to improve future

campaigns.

Why us?

● Get a front seat to one of the most exciting startups in Healthcare and India

● Work on real-world projects that has a direct impact on key business metrics

● Explore various channels and get a firsthand experience of various segments within

marketing.

● Understanding the 0-1 journey in a dynamic fast paced environment.

Qualifications

● Bachelor’s degree in Marketing, Business, Communications, or a related field.

● Advanced understanding of marketing principles and best practices; 0-6 months work or

internship experience, freshers are welcome too.

● Strong management, prioritisation, creative thinking and problem-solving skills

● Adept familiarity with tools like Advanced Excel, Metabase, Mixpanel, Kerex, etc.

● Excellent written and verbal communication skills.