Digital Marketing Executive

SOCIAL MEDIA & PERFORMANCE MARKETING EXECUTIVE

KKALA — Kailash Kher Academy for Learning Art | Mumbai

Full-Time | In-House | Mumbai

Department: Marketing & Brand | Reports to: COO

Compensation: Rs. 30,000 – 40,000 per month | Commensurate with experience

Minimum Experience: 2 Years | Experienced Candidates Only

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ABOUT KKALA

KKALA — Kailash Kher Academy for Learning Arts — is a performing arts institution in Mumbai offering structured programmes in Hindustani Vocals, Dance (Kathak, Odissi, Ballet, etc.), Music Instruments (Piano, Guitar, Tabla), Sound Engineering, Music Production, and Theatre.

Founded by and named after acclaimed Indian music artist Padma Shri Kailash Kher, KKALA operates on a gurukul philosophy — knowledge as sacred, discipline as non-negotiable, and enrolment as a privilege. We are not a casual music class. We are building something serious.

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THE ROLE

We are looking for a sharp, execution-driven Social Media and Performance Marketing Executive to own KKALA's digital presence in-house. This is a hands-on role — you will plan and execute content, run paid campaigns across Meta and Google, track performance rigorously, and work directly with our Creative Head and Videographer to keep a disciplined content calendar moving.

This role replaces our current agency model. We are bringing this capability in-house because we need someone embedded in the institution — someone who understands the brand deeply, moves faster, and is accountable to outcomes, not retainers.

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WHAT YOU WILL OWN

- End-to-end social media management across all KKALA verticals and handles on Instagram, Facebook, and YouTube and other social media channels.

- Monthly content calendar — planning, briefing, scheduling, and publishing across all platforms

- Performance marketing — paid campaigns on Meta Ads Manager and Google Ads covering lead generation, awareness, and retargeting for all disciplines

- Daily tracker hygiene — updating the digital marketing ops workflow tracker and maintaining the Ads & Boost tracker

- Weekly performance report to COO — leads generated, cost per lead, campaign ROI, reach, and recommended actions

- Briefing the in-house videographer on shoot requirements; coordinating with the Creative Head on assets and brand consistency

- Coordinating faculty content — ensuring minimum 2 posts per faculty per month make it from creation to live

- Pre-launch campaigns for new disciplines and courses as they are activated

- WhatsApp broadcast coordination for lead nurturing and batch announcements

- SEO and Google presence — monthly organic visibility monitoring and basic on-page updates

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WHAT WE ARE LOOKING FOR

- 2 – 3 years of demonstrated experience in social media management and performance marketing (agency or in-house)

- Hands-on proficiency with Meta Ads Manager and Google Ads — you have run campaigns, read results, and optimised independently

- Strong Instagram-first sensibility — Reels, content formats, timing, and audience behaviour

- Ability to write captions that match an institution's tone — premium, disciplined, aspirational — not casual or clickbait

- Comfort with analytics — you read numbers, draw conclusions, and act without being told to

- Experience coordinating with videographers and creative teams on briefs, timelines, and assets

- Organised and self-driven — you maintain trackers, meet deadlines, and do not require hand-holding

- Genuine interest in arts, culture, or music is a plus

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WHAT WOULD MAKE YOU STAND OUT

- Experience marketing an education brand, performing arts institution, or premium lifestyle product

- Familiarity with YouTube content strategy — organic growth, SEO, and community building

- Basic video editing or Canva-level design capability

- Prior exposure to CRM-led marketing or lead funnel management

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PERFORMANCE TARGETS

You will be held to clear, measurable outcomes from month one:

- Cost per qualified lead: below Rs. 500

- Minimum 30 qualified leads per month across all verticals

- Content calendar fully populated and live without gaps across all verticals

- Weekly performance report submitted every Monday without follow-up

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WHAT YOU ARE JOINING

KKALA carries the brand weight of one of India's most respected independent music artists — Padma Shri Kailash Kher. The institution is at an early but serious stage of growth, with active faculty across six disciplines, a dedicated studio facility, and a live events vertical. You will have direct access to leadership, a clear brief from day one, and the opportunity to build KKALA's marketing engine from the inside.

This is not a role for someone who wants to schedule posts and submit reports. It is a role for someone who wants to own an outcome.

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HOW TO APPLY

Send your CV, a brief note on why this role interests you, and 2–3 examples of campaigns or content you have personally executed to:

jay@kkala.co

Shortlisted candidates will be contacted within 5 working days.

Walk-in applications will not be entertained.

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KKALA — Kailash Kher Academy for Learning Art | Mumbai