Digital Marketing Executive

ROLES AND RESPONSIBILITIES:

• Analyses social media presences, including digital advertising costs and returns

• Works with other departments to develop social media timelines coinciding with ad campaigns, or other brand messages

• Provide ongoing social media content, participate in online conversations, manage online reputation, and monitor engagement

• Maintain active social media presence, posting regularly to social networks and blogs

• Develop and execute online promotion campaigns

• Develop an email marketing strategy, including monitoring email open rates and click-through rates, and developing weekly newsletters

• Seek out and apply for new social media opportunities

• Generate new social media content, using existing content, and supporting the BD team.

• Gather, analyze, and report on social media metrics

• Plan and execute all digital marketing. Design, build and maintain our social media presence.

• Measure and report the performance of all digital marketing campaigns and assess against goals.

• Brainstorm new and creative growth strategies plan and execute.

• Collaborate with agencies and other vendor partners

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

• Strong analytical skills and data-driven thinking

• Up-to-date with the latest trends and best practices in online marketing and measurement