Digital Marketing Manager

About the RoleWe are looking for an experienced Digital Marketing Manager who can lead our complete digital marketing operations, manage a team, and deliver measurable results for clients. The ideal candidate should be highly skilled in Meta Ads, Google Ads, Social Media Optimization (SMO), client strategy, and team management.

This is a leadership role responsible for campaign performance, team productivity, client satisfaction, and business growth.

• Key Responsibilities1. Paid Advertising ManagementPlan, execute, and optimize Meta (Facebook & Instagram) advertising campaigns.
• Manage Google Ads campaigns including Search, Display, YouTube, Performance Max, and Remarketing.
• Monitor daily campaign performance and optimize for ROI.
• Manage ad budgets efficiently and improve lead quality.
• Generate consistent leads, sales, and conversions for clients.
• 2. Social Media ManagementDevelop social media growth strategies.
• Plan monthly content calendars.
• Monitor engagement, reach, followers, and brand visibility.
• Coordinate with content creators, graphic designers, and video editors.
• 3. Team ManagementLead and manage:
• SEO Team
• Video Editors
• Graphic Designers
• Content Writers
• Social Media Executives
• Conduct daily review meetings.
• Assign tasks and monitor completion.
• Ensure quality standards are maintained across all client projects.
• Train and mentor team members.
• 4. Client ManagementUnderstand client goals and business objectives.
• Create marketing strategies tailored to each client.
• Present reports and campaign performance.
• Handle client review meetings.
• Ensure high client retention and satisfaction.
• 5. Strategy & PlanningCreate digital marketing roadmaps for clients.
• Analyze competitors and market trends.
• Develop lead generation strategies.
• Identify growth opportunities using AI tools and automation.
• 6. Reporting & AnalyticsTrack KPIs and campaign performance.
• Prepare weekly and monthly reports.
• Analyze CPL, ROAS, CTR, CPC, Conversion Rate, and ROI.
• Present actionable insights to management and clients.
• Required SkillsTechnical SkillsMeta Ads (Advanced)
• Google Ads (Advanced)
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Social Media Optimization
• SEO Fundamentals
• Lead Generation Campaigns
• Conversion Tracking
• Marketing Automation Tools
• AI Marketing Tools
• Leadership SkillsTeam Management
• Project Management
• Client Communication
• Problem Solving
• Decision Making
• Performance Management
• Experience Required4+ years of Digital Marketing experience.
• Minimum 2 years experience managing a team.
• Agency experience preferred.
• Proven track record of generating leads and sales through digital marketing campaigns.
• Key Performance Indicators (KPIs)Client PerformanceLead Generation Targets Achieved
• ROI/ROAS Achievement
• Client Retention Rate
• Campaign Performance Improvement
• Team PerformanceTask Completion Rate
• Team Productivity
• Quality Score of Deliverables
• On-Time Project Delivery
• Business PerformanceClient Satisfaction Score