Digital Marketing Specialist

PositionDigital Marketing Specialist – Paid Media

LocationHybrid / On-site (As per company policy)

CompanyMindwave Media, a subsidiary of Vritti Solutions Ltd., is a performance-driven digital marketing agency focused on helping brands accelerate growth through innovative marketing strategies, data-driven campaigns, and measurable business outcomes. We work with businesses across industries to create impactful digital experiences and deliver high-performing marketing solutions.

We are looking for a results-oriented Digital Marketing Specialist – Paid Media to plan, execute, optimize, and scale paid advertising campaigns across multiple digital platforms. The ideal candidate is analytical, performance-focused, and passionate about generating measurable ROI through digital advertising.

• Key ResponsibilitiesPlan, launch, manage, and optimize paid media campaigns across:
• Google Ads (Search, Display, Shopping, Performance Max, YouTube)
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• Other advertising platforms as required
• Develop media strategies aligned with client and business objectives.
• Conduct keyword research, audience segmentation, competitor analysis, and campaign planning.
• Monitor campaign performance and continuously optimize based on KPIs such as CTR, CPC, CPA, ROAS, CPL, and conversion rate.
• Manage advertising budgets efficiently while maximizing campaign performance.
• Set up conversion tracking using Google Tag Manager, Google Analytics 4 (GA4), Meta Pixel, and other tracking tools.
• Generate weekly and monthly performance reports with actionable insights and recommendations.
• Perform A/B testing on creatives, ad copy, landing pages, and audience targeting.
• Collaborate with the creative, content, SEO, and web development teams to improve campaign effectiveness.
• Stay updated on platform changes, industry trends, and emerging advertising technologies.
• Identify new growth opportunities through experimentation and performance analysis.
• Required Skills & QualificationsBachelor's degree in Marketing, Business, Communications, or a related field.
• 2–5 years of hands-on experience in managing paid digital advertising campaigns.
• Strong expertise in:
• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• Google Analytics 4 (GA4)
• Google Tag Manager
• Google Looker Studio
• Strong understanding of conversion tracking, attribution models, and performance analytics.
• Excellent analytical and problem-solving skills.
• Experience managing multiple campaigns with varying budgets.
• Knowledge of remarketing, audience building, and funnel optimization.
• Strong communication and presentation skills.
• Ability to work independently as well as collaboratively in a fast-paced environment.