Digital Marketing & Web Tech Specialist (Full-Stack Growth Marketer)

Job Title: Digital Marketing & Web Tech Specialist (Full-Stack Growth Marketer)

Location: Goregaon/Ram Mandir

Experience: 3-5 Years

Employment Type: Full-Time

Role Overview

We are looking for a highly skilled, all-rounder professional who blends creativity with technical expertise across UI/UX, digital marketing, and web technologies. This role is ideal for someone who can independently plan, execute, and optimise end-to-end digital experiences, from designing high-converting websites to running performance marketing campaigns and leveraging AI-driven tools.

You will play a critical role in building and scaling digital presence for both our internal brand and client projects across IT, ITeS, and SaaS sectors.

Key Responsibilities

1. UI/UX Design & Website Optimisation

• Design intuitive, modern, and conversion-focused UI/UX for websites and landing pages
• Create wireframes, prototypes, and user flows
• Improve user journeys based on analytics and behaviour data
• Ensure mobile-first and responsive design best practices

2. Web Design & Development

• Build and manage websites on WordPress, Shopify, and Wix
• Customise themes and layouts using HTML, CSS, and JavaScript
• Implement custom features and UI enhancements
• Ensure website speed, security, and performance optimisation
• Basic backend handling and integrations (APIs, forms, CRM tools)

3. SEO (Search Engine Optimisation)

• Conduct keyword research and competitor analysis
• Implement on-page, off-page, and technical SEO strategies
• Optimise website structure, content, and metadata
• Monitor rankings, traffic, and performance using SEO tools
• Execute backlink and content strategies

4. Performance Marketing

• Plan, execute, and optimise paid campaigns on Google Ads and Meta (Facebook/Instagram)
• Manage budgets, bidding strategies, and audience targeting
• Run A/B testing for creatives, copy, and landing pages
• Track conversions and ROI across campaigns
• Generate consistent leads for B2B and recruitment-focused campaigns

5. Analytics & Data-Driven Growth

• Set up and manage Google Analytics, Tag Manager, and tracking pixels
• Analyse campaign and website performance
• Generate actionable insights to improve conversions and ROI
• Build performance reports and dashboards

6. AI & Automation Integration

• Use Python and AI tools for automation, data analysis, and workflow optimisation
• Leverage AI for content generation, campaign optimisation, and design assistance
• Explore and implement emerging AI tools relevant to marketing and development

7. Creative & Content Collaboration

• Work closely on ad creatives, landing pages, and campaign messaging
• Ensure alignment between design, content, and marketing goals
• Contribute to content strategy (ads, blogs, landing pages)

Required Skills & Qualifications

Technical Skills

• Strong understanding of UI/UX principles and tools (Figma, Adobe XD, etc.)
• Proficiency in WordPress (customisation, plugins, performance optimisation)
• Working knowledge of Shopify and Wix platforms
• Strong command of HTML, CSS, JavaScript
• Basic to intermediate proficiency in Python (especially for automation/AI use cases)

Marketing Skills

• Hands-on experience with Google Ads (Search, Display, Performance Max)
• Experience with Meta Ads Manager (Facebook & Instagram campaigns)
• Solid understanding of SEO (on-page, technical, off-page)
• Knowledge of CRO (Conversion Rate Optimisation) principles

Tools & Platforms

• Google Analytics, Google Tag Manager
• SEMrush / Ahrefs / Ubersuggest (or similar SEO tools)
• Meta Business Suite
• CRM tools (HubSpot, Zoho, or similar) – basic understanding preferred

Experience Requirements

• 3–5 years of hands-on experience in a similar all-rounder or growth role
• Proven track record of managing end-to-end digital campaigns and websites

Portfolio Requirements (Mandatory)

A verifiable portfolio showcasing:

• Websites designed and/or developed (with live links)
• UI/UX case studies (before/after improvements preferred)
• SEO results (traffic growth, rankings, etc.)
• Performance marketing case studies (ROAS, CPL, lead generation metrics)

Key Traits We’re Looking For

• Strong problem-solving and analytical mindset
• Ability to work independently and take ownership
• Balance between creative thinking and technical execution
• Up-to-date with the latest trends in digital marketing, AI, and web tech
• Detail-oriented with a focus on performance and results

Nice-to-Have Skills

• Experience with Webflow or custom frameworks
• Basic understanding of APIs and integrations
• Experience with email marketing automation
• Familiarity with SaaS tools and B2B funnels

What We Offer

• Opportunity to work on high-growth projects in the IT & SaaS space
• Creative freedom with a performance-driven environment
• Exposure to end-to-end digital strategy and execution
• Growth-oriented and fast-paced work culture